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Updated by dylantimperley3 on Dec 21, 2017
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Things You Need to Know About SEO Now

SEO stands for “search engine optimization” and it’s the method of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

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A search engine optimization (SEO) consultant is an expert in online research methods who helps a client’s websites be found more easily by Internet search engines. By increasing a website’s visibility and search rankings, the website traffic, sales, and productivity will generally increase. An expert SEO consultant will analyze the client’s goals, marketing strategy, target audience, and website to determine a strategy. The consultant may then offer recommendations, teach the client what to do to improve SEO, make marketing and website changes, or a combination of any of these options.

What you need to know about SEO in 2018

Those involved in the SEO world know how complex and ever-changing the industry can be. With over 200 ranking factors and the constant updates of the algorithm, keeping up with SEO trends is mandatory. One thing never changes, though: providing the best possible experience for users. In 2018, quality content will certainly remain in focus, but there are other novelties in SEO practices that come with changes in user behavior and evolution in technology.  Take a look at a few of those things to look out for in the new year:

Pubcon 2017, the multi-day conference for digital marketers, wrapped up last week in Las Vegas. For those of you who were unable to attend (like me), chasing down recap and reaction articles is the best way to stay on top of the latest insights that you can apply to your digital marketing strategies.

When SEO isn't your SEO problem?

Even the greatest SEO strategy won't succeed if you can't implement it properly. Columnist Casie Gillette discusses common client obstacles and how to overcome them.

SEO in 2018: Optimizing for voice search

Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they're looking for when they're asking for it by voice.

Four Reasons Why You Need To Customize Your SEO Strategy

Here's how to stay ahead of the constant algorithm improvements.

The Google Webmaster Rater Quality Guidelines make it clear that each web page must have a purpose. The guidelines go so far as to instruct raters to mark pages with no clear purpose as “low quality." For some, their website is an online portal to express feelings, opinions, hobbies and personal experiences. Business owners and entrepreneurs are not granted that luxury.

SEO for small businesses – what you can do to optimize further

Search Engine Optimization (SEO) is an imperative tool to master for small businesses that want to crack visibility on search engines.

The internet made it easy for brands to achieve greater appeal and accessibility, but the corresponding barrage of entries also resulted in immense clutter. If you’re looking to make your brand stand out atop the massive number of Google search results then SEO is the answer to your worries.