Sherrilynne Starkie
There is no 'holiday lull' in social media! Facebook, Instagram, Microsoft, Twitter have launched new features and/or platforms.
Facebook now allows users to ‘hit the snooze button’. It means people can temporarily unfollow a person, Page or group for 30 days. This is a risk for brands posting too often or posting boring or salesy content.
New Twitter threads are here. By tapping the plus button when composing a tweet, users can connect many tweets and publish the thread together. Long form content has come to Twitter and provides new opportunities for engagement to brands.
A new travel app from Microsoft, Outings, helps explorers discover and search for interesting places near and far and is available for iOS and Android. Travel and local content providers are invited to connect with the Outings team about providing content for the app.
A whopping 85 per cent of bloggers report positive results from content marketing. This infographic nicely summarizes blogging trends and best practices for 2018.
Instagram is introducing four new creative tools. Users can now superzoom videos and use festive face filters and holiday stickers. iPhone users have new colour filters.
