Many online websites such as Clicknshop display discounted items on their home page. Therefore, when purchasing a particular item, customers can take advantage of the discounts and purchase at a lesser price. Some websites also have deals for those using certain credit and debit cards and thus, customers have the added benefit of saving some money when shopping online on top of the added saving of time and energy spent in physically going into a shop to do their shopping. There is also the possibility of enjoying lower prices online than in a physical shop because most websites obtain their items directly from the manufacturer. Thus, they don't spend on shipping the goods to a place first, or incur other overhead costs involved with displaying the goods and maintaining a physical store. Therefore, their costs are less, and thus, they have the liberty of charging less than the physical stores. This ultimately translates to a greater bargain for the consumer.