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Updated by Eva Sanagustin on Jan 04, 2019
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Bibliografía sobre marketing de contenidos

Libros, ebooks y documentos para crear una estrategia de contenidos. Algunos gratuitos, otros disponibles en librerías.


Buyer’s Guide to the Best Content Marketing Books of 2018

Give the gift of a great book to your favorite content marketer with Content Marketing Institute’s annual guide.

Fifteen Years, A Branded Content Story: A Collection Of Thought Provoking Essays From Leading Branded Content Experts

Andrew Canter (Autor), Greg Turzynski (Redactor), Ellie Norman (Prólogo)

A Cannes Lions Jury Presents: The Art of Branded Entertainment

A Cannes Lions Jury Presents: The Art of Branded Entertainment, 1 oct 2018
de Pj Pereira, Monica Chun, Jules Daly

11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute shares an original review of 11 recently published books to help newcomers, seasoned professionals, innovators, and visionaries.

Plan de contenidos para medios sociales (ed. UOC)

Plan de contenidos para medios sociales (EPI): Eva Sanagustí­n: Libros

Branded entertainment. Cuando el Branded Content se convierte en entretenimiento

"Branded entertainment. Cuando el Branded Content se convierte en entretenimiento": Joaquín de Aguilera Moyano, Miguel Baños González (2016)

#NEOPUBLI: ¿De veras tu publicidad te ayuda a vender más? Hazlo tú mismo y multiplica tus ventas.

"NEOPUBLI: ¿De veras tu publicidad te ayuda a vender más? Hazlo tú mismo y multiplica tus ventas" Javier Regueira, 2015

Nuevas narrativas digitales: Aplicaciones en relaciones públicas, periodismo y marca personal

"Nuevas narrativas digitales: Aplicaciones en relaciones públicas, periodismo y marca personal," Cristina Aced, 2015

El content curator

El content curator (EL PROFESIONAL DE LA INFORMACIÓN): Javier Guallar Delgado, Javier Leiva-Aguilera (ed UOC, 2014)

Periodismo De Marcas

Periodismo De Marcas, Carlos J. Campo (octubre 2015)

Estrategia de contenidos. Técnicas para que tu empresa crezca

"Estrategia de contenidos", Eva Sanagustín (abril 2016).

Launch Your Own Content Marketing Program: Why, Who, & How

CMI, marzo 2015, Descarga gratuita a cambio del correo

The Complete Guide to Content Repurposing

Roojoom, descarga a cambio del correo, noviembre 2015

10 Free Marketing Ebooks That Will Make You a Better Marketer in 2016

The holidays are a time for decompressing, spending time with loved ones and overeating. But they're also a time to clear your mind and make way for new resolutions and new beginnings. So why not curl up by the fire with your e-reader and read one of these actionable marketing ebooks?

17+ Books to Give Your Favorite Content Marketer This Season

By Roger C. Parker published December 7, 2015 Books make great holiday gifts for content marketers. Your gifts acknowledge the content marketing efforts and passion that your co-worker, employee, friend, or loved-one has demonstrated during the previous year. On a practical level, gifts of books that inspire, share ideas, and offer tips can contribute to even greater success during 2016.

Content Engagement by Generation

Do you know the type of campaigns a Millennial male enjoys versus a Baby Boomer or a Gen X female? Do you want to optimize your content strategy for your target market?

Social Content Marketing for Entrepreneurs

This book will provide a practical overview of how digital content, social media and search engine optimization work together in driving website traffic and sales leads. The goal of the book is to educate readers on the new mindset and social technologies required to drive this traffic in a timely and non-intrusive way.

Does Your Content Work?: Why Evaluate Your Content and How to Start

You know that web content is the text, images, audio, and video in your website or web application--but how do you ensure that your content is truly effective? Does Your Content Work addresses this key question, illustrating the importance of applying content evaluation as a constant assessment of how well your content meets your goals.

Content Strategy: Sustainable Content Governance Guide - GatherContent

This guide is for anyone responsible for the ongoing quality of a website's content - consider it a springboard into the much bigger world of content governance. We'll introduce you to the key ideas and techniques for sustaining a great content experience: This guide is full of practical advice based on many years of experience.

Content Strategy: A Guide for UX Designers - GatherContent

This guide has been written with UX designers in mind, but the information, advice and examples will also interest content folk who work with designers, developers and other UX professionals. This guide is full of practical advice based on many years of experience. You'll learn: Get started with defining your content, creating user stories, completing ...

Un nuevo GPS para tu marca

Descarga a cambio del correo electrónico (marzo, 2015)

Content Marketing Ideas

If traditional advertising no longer brings in the big bucks like it once did and you're left scratching your head, wondering how to reach your target market, you need to keep reading. This is where your awakening begins. You'll get stories, case studies, examples, insightful advice, helpful tips, guidance, and hundreds of actionable ideas.

Welcome to the Funnel by Jason Miller | Proven Tactics to Turn Your Social & Content Marketing Up to 11

Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue, that's what the top of the funnel is all about. It can be a marketer's "Paradise City", but without focus, it can quickly become overwhelming. The one-two punch of social media and content marketing is a vital part of any successful integrated marketing approach.

Global Content Marketing - Plan, Produce, Promote, Perfect

COACHING & WORKSHOPS Need to scale your content across borders? I lead individual consulting and group workshops to help. Contact me. STRATEGIC PLANNING I can help you implement a process to create an annual content strategy to rally your stakeholders. Get planning. Speaking I love talking about marketing strategy and content marketing in small and large groups.