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Updated by Jane Boyd on Oct 10, 2017
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Most Memorable Things Said At SOBCON NW 2012

Listly by Jane Boyd

What memorable things did you hear at SOBCon NW 2012? Please add them to the list.

1

Ideas are cheap....it's execution that matters.

Ideas are cheap....it's execution that matters.
17

The absence of fear isn't courage, it's insanity - @ajleon

The absence of fear isn't courage, it's insanity - @ajleon
3

Tough to read the label when you're inside the bottle - @HowardMann

Tough to read the label when you're inside the bottle - @HowardMann

Said when talking about an entrepreneur trying to identify problems with their own venture. When you're too close to the problem, your perspective may be skewed

4

Ideas are cheap, it's execution that counts" via @larafeltin

Ideas are cheap, it's execution that counts" via @larafeltin
5

Tweet from Amber Cleveland - @ambercleveland

Tweet from Amber Cleveland - @ambercleveland

Your customer is always going to ask "What's in it for me?" be prepared, be proactive and remember it's not personal via Lara Feltin #SOBCon

6

Match your mindset with your heartset -@lizstrauss

Match your mindset with your heartset -@lizstrauss
9

Overnight success is a multi-year venture @MarkHeartofBiz

14

When people ask you what you do, what they're really asking is "What can your business do for me?"

When people ask you what you do, what they're really asking is "What can your business do for me?"
15

Pitches are not small talk - they are a transaction.

Pitches are not small talk - they are a transaction.
2

Don't lie about who you are.

Don't lie about who you are.
7

Tweet from @CarmenHill

Tweet from @CarmenHill

At first, the novel 50 shades of gray wasn't exactly aligned with essence of "who we are," says @HeathmanPDX. Understatement ;) #sobcon

8

@kentlewis

@kentlewis

Your best may not be good enough to win the game. Benchmark the competition, set the pace and build backwards from there. @kentlewis #SOBcon

10

Have the courage to place value on what you do

Have the courage to place value on what you do

Then others can value what you do

Via @LiZstrauss and others - a repeating theme

11

The value of team via @starbucker

The value of team via @starbucker

Great to have a community of people you can connect with

12

Every time you say yes to something, you say no to something else. Make sure you say yes to the right things.

Every time you say yes to something, you say no to something else. Make sure you say yes to the right things.
13

From @carmenhill

From @carmenhill

It's a way more fun world when we're all winning. Word from @lizstrauss. #sobcon

16

Know what you want the end result to be before you start the conversation - @turoczy #SOBCon

18

People go where BUSY is!

People go where BUSY is!

Said at a "MasterMind" by @NickKellet

19

Does your Buinsess Serve YOU or does it Serve your Customers?

Does your Buinsess Serve YOU or does it Serve your Customers?
20

Find 3 people who won't let YOU FAIL.

Find 3 people who won't let YOU FAIL.

Said by Liz Straus ~ and one of the most repeated things at #SOBcon NW ~ IMO

21

What's YOUR Offer?

What's YOUR Offer?

Not sure where it all started, maybe Liz Strauss however this was being passed around and I heard it several times during the #SOBcon conversation.

22

Who can PAY for the PAIN you Solve?

Who can PAY for the PAIN you Solve?
23

Making it real is better than describing it via @larafeltin

Making it real is better than describing it via @larafeltin
24

Heard at SOBcon PDX

Heard at SOBcon PDX

Your ideal customers are in the intersection between Spenders and Senders - Ric Dragon

25

That's how we roll.

That's how we roll.

Kasper from Podio, describing why his team personalized their space within Citrix San Fran office.

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