Rate Gain
Rate Parity Checker; dashboard Highlights date wise rate parity/disparity that Helps in monitoring legal contractual obligations and Best Rate Guarantee compliance.
Must Read Tips to Manage Rate Parity: While rate parity ensures that you have complete control of setting the bar for your room rates and ensure equal prices across all distribution channels, it destroys your chances to compete freely in the market and also makes you lose a voluminous amount of potential revenue as massive commissions to the OTAs.
You may be the smartest revenue managers with the expertise in revenue management and pricing strategies. You may have a sizeable stock of inventory to play with and you may have access to an umpteen number of online channels to reach your consumer. Nevertheless, certainly, this is not enough to ensure high RevPAR and ADR.
The degree of rate parity observed for hotels in the USA between brand websites and the OTAs show variation by location in the following report.
Though rate parity agreement is to ensure that no distribution channel undercut your channel or brand website, it puts restrictions on hotels and the OTAs to drive in more revenue. However, a deeper look at rate parity agreements will help hoteliers observe more yield-generating opportunities.
RateGain helps hospitality and travel companies make more revenue every day. Founded in 2004, RateGain now has 12,000 clients around the globe including hotels, online ...
