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Updated by Rajesh kumar on Dec 22, 2022
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Rajesh kumar Rajesh kumar
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Last mile delivery challenges in multi restaurant ordering system

Last mile delivery challenges in multi restaurant ordering system

Delivery challenges in last-mile affect the efficiency of multi restaurant online ordering system as well as the rider. Meal ordering procedure, order acceptance by the cafe, allotment of a rider for a particular order, driver's journey towards eating house and completion of meal preparation are multiple stages of meal dispatch that are not sensitive to foodies. Foodies are calm during these stages. If the rider picks-up a meal, the customer's curiosity increases to taste it. If there is any delay in the last mile of meal delivery, Consumers lose their temper very easily.

Address Issue: When foodies order a meal by using personal computer or mobile, they should choose their exact location in google map. Dispatch executives are traveling to give meal at foodie's place with the help of google-map. Few foodies give exact addresses in text format, and they select an inaccurate location in google map to deliver the meal. After the driver reaches the dispatch location, he or foodie identifies the location mismatch. The driver updates the incorrect address in his mobile app. Customer care executive confirms it with consumer and updating the exact place to the driver which would take additional time for dispatch. It makes unnecessary delay and creates customer dissatisfaction.

Route change: Riders see the name of the eatery and area of foodie while confirming a meal order. They start the journey as per their previous experience. Experienced riders know very well about route and travel without a map. There is a chance of route change depends on traffic, weather and political conditions on a particular day. If the rider knows about this route change at a later stage, then he will take more time for completing the dispatch. It affects on-time meal dispatch and creates a joyless eating experience for foodies.

Speed: When a foodie is hungry, he requests a meal from a multi restaurant online ordering system. He follow GPS enabled tracking system to know the rider's current location. Customers expect lightning speed in the meal dispatch. Heavy traffic and any other delay in eating house frustrate the foodies, and they made frequent phone calls to the rider for quick delivery. If this unpleasant incident happens to foodies, then they won't order again using the same ordering system.

Last-minute confusion: If a foodie's place is in a remote area, then the rider identifies the location quickly. When a rider gets request in a most densely populated city, there may be more chances for confusion to identify the location of foodie. Riders are calling foodie for knowing the exact place. Majority of foodies are replying with unknown routes which causes delay. Many foodies don't know nearby landmarks in the present era. They are saying about the color and size of the building to the driver repeatedly that is confusing riders to identify in the densely populated area. This last-minute confusion develops stress for both foodies and drivers.

Unavailability of foodie: Rider reaches the place of foodie by using map assistance. If he finds a locked door or security guard who wouldn’t accept the meal, then he would return it in the dispatch hub of the food-tech company. If the rider manages on-time dispatch after all efforts and the foodie is unavailable at his location, then the rider will be unhappy and which affects his performance.


Customer retention strategies in multi restaurant online ordering system

Customer retention strategies in multi restaurant online ordering system

Every organization wants frequent visitors to improve their business. Multi Restaurant Online Ordering System caters to the food of pleasant taste to the people. Food tech companies introduce an exclusive mobile application which is helpful to turn newcomers into a regular visitors. Foodies are using this mobile application regularly for placing online orders. It should be updated frequently and it should cater what foodies want. Mobile applications are acting as an effective medium to serve tasty foods. Consumers appreciate the eating houses that are saying honestly about the ingredients of the food and nutrition facts.

Restaurant discounts: Foodies are loyal towards offers and discounts. When they visit the web page of recipes, they are searching offer related information. If a restaurant gives offers for a long period, then the customer will place food orders regularly. Food preparation partner enjoys minimum profit for retaining frequent visitors. They may incur the loss sometimes which is accounted as “cost of acquisition”. Few companies use it as a strategy to improve the customer base.

Company offers: Many food-tech firms are entering the food delivery business. They want to capture the customer base. So, they give exclusive discounts for a certain period. Company offer increases brand awareness. If a customer downloads the app or updates their information in the app, then the company will give reward points. Accumulated reward points will be redeemed with future orders.

Customer loyalty programs: Multi restaurant online ordering system should introduce loyalty programs for their regular customers. A separate management system is used to store consumer information such as anniversaries and birthdays. This loyalty program is implemented by sending attractive coupons on those special days. It helps to improve customer relationships. When consumers are on the checkout page, promo codes are displayed. Shoppers are using suitable codes for getting offers.

Push Messages: If the restaurateur wants to convey any information such as offers, new recipes, seasonal products to consumers, then he may use push messages which is useful to convert the potential customer into sales. Once e-mail marketing was used for this purpose. Push messages are replacing e-mail marketing in recent days. Thus, the multi restaurant online ordering system retains the foodies and got frequent orders.

Fast delivery: Consumers are intended to place orders in famous hotels. They took some time to accept the order at peak times. After accepting the order, there may be some delay due to kitchen capacity and other factors. The business operator closely monitors these types of issues and must try to complete the dispatch quickly. If the eating house and rider make any delay, the customer won't order again.

Food quantity: If the customer goes to the off-line eating houses for lunch, then they will get unlimited meals. Foodies can ask for an additional quantity of meals. Food-tech companies give more discounts and a limited quantity of meals. Good eaters are not satisfied with the food quantity. So, eateries should concentrate on this issue to retain the foodies.

Freshness of food: On-demand food delivery application receives more orders in peak times. If the rider's availability is too low, the prepared food waits for a long time to pick-up which affects the freshness of foods. Seasonality, traffic, long-distance, and poor packaging are involved in the food freshness.


How multi restaurant delivery service software is beneficial for eating houses?

How multi restaurant delivery service software is beneficial for eating houses?

The workforce from the younger generation is feeling lazy to visit eating houses and prefer to give online food order taste foods in their home and office. When they are on the way to home from office in the evening, they complete their food ordering process using any one of the food delivery apps. While they reached their place, the ordered food is on the way. Eating habits of people are changed by multi restaurant delivery service software over the years. Many eating houses are receiving more online orders and attracting less off-line customers.

Customer Experience: If small restaurants use this meal delivery software, then their tasty recipes will be noticed by many tech-savvy people. Once the meal from a small eating house gives a happy feeling to foodies, they will become the brand ambassador that small eating house. There is a limited time for reading menu card in the off-line hotels. So, there is a dilemma in off-line food ordering. Multi restaurant delivery software provides a digital menu and consumers take their own time to read it before finalizing the order list. If the rider ensures on-time delivery, then they will get a most memorable eating experience.

Productiveness: Food order is processed manually in the last century and there was no proper coordination among restaurant team members. There was less productivity at that time. More technologies are involved now to streamline the food preparation and delivery process. Eatery staff and riders are trained with these technologies, the importance of teamwork, proper packaging, food hygiene, customer service, etc. They are working as a team with the help of an automated process to offer on-time delivery. Web pages of new orders and food preparation are effectively managed by restaurant employees. Riders are responsible for on-time pick-up and dispatch. So, the delivery software increases the productiveness of the eating house.

Data analysis: The food ordering and delivery processes are recorded continuously in the database. When the eating house uses the software over a period, the database stores more than a million records. Delivery software has a unique feature to analyze these data. If the eating house appoints a data science expert, then he will give suggestions for making better decisions in marketing, pricing, promotion and offers to improve the eatery. If any eating house struggles to get online orders, then this data analysis will support to find the bottleneck in the eatery.

Brand awareness: It is based on visibility and strong positioning. Good reviews and listing the business on popular websites improve the brand visibility in the worldwide. The social sharing feature helps to improve the positioning of the brand. Customer loyalty programs give special offers to retain the foodies which improve brand awareness.

Pinnacle of commercial success: Multi restaurant delivery service software shares to users about the location of eating houses, digitized menu, offers, discount coupons, and reward points. The automated process of this software reduces employee strength in the eatery. The eateries that integrate this delivery software with point-of-sale and kitchen automation software, and they got the pinnacle of success in recent years.

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