Simplicity is the answer to every complex question in the world. Here are 5 comprehensive reasons that help to explain those numbers, and that provides the “why” in our decision to opt for simplicity for your business.
According to the Global Brand Simplicity Index Report 2017, 64% of customers opt for a “simple” customer experience. It should seem obvious that people today prefer those companies or products that can help them with their decision making process. Also, with the IoT, more and more aspects of a business may appear simple, yet may really be nuanced, and subtly complex.
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