Customized Links

In the age where a large part of marketing resources is allotted to Digital marketing, it is important to understand the online behavior of a target audience and optimize campaigns for best results.

There is a variety of everything out there – be it people with skills, amazing apps, awesome furniture outlets and really ingeniously themed restaurants. But, success comes to only a few.  Primarily it is because of the chicken and egg story of success and popularity. Success breeds popularity and brings greater success, while the viceversa is also true.

There is a variety of everything out there – be it people with skills, amazing apps, awesome furniture outlets and really ingeniously themed restaurants. But, success comes to only a few.  Primarily it is because of the chicken and egg story of success and popularity. Success breeds popularity and brings greater success, while the viceversa is also true.

The first is to create a Marketing message, which encompasses understanding the product or solution and the value it brings to the market. And, second, getting the audience to engage or react to the message, which involves publishing and distributing through different media – be it TV, Print or Online.

It is hard to dispute the fact that marketing is the cornerstone of any successful business. Be it the best Fortune 500 company or a small business with a megaphone to attract attention, marketing is the key to success. Over time, it has been described as a skill, art, and even a philosophy. We live in the age, where the presence of innumerable competitors has driven and continues to drive, innovative marketing to higher plateaus. It is not sufficient to tailgate trends anymore. To be the best, you have to pioneer innovative ideas!

I dislike lengthy blogs just as much as the next person, so let’s get right down to it. To customize a link with a meaningful message:

Times have changed. It’s no more about being a company that offers products or services, but about being a Brand. Branding is nothing but etching oneself in the minds of people, wherein the audience doesn’t just associate themselves with a product, but also a value. It’s not just about having an image, but actually living up to it.

The term ‘Content Marketing,’ though relatively fresh, has elevated marketing to a whole new plateau. Thoughts and methods to reach a concerned target market have evolved, leading to the grand inception of this concept. Simply put, content marketing is the creation and distribution of posts, videos, blogs and such to stimulate a pre-existing need among potential customers. It is the stimulant which drives them to purchase products or services that meet their needs. Content marketing is essentially a psychological game, which often benefits the most preceptive marketers.

A blog is a great medium to connect and engage with your audience. It is a crowded place, but you need to, have to and got to be there. Blogs now are a dime a dozen.  The culprit is in many ways the boom of content marketing, wherein the audience is consuming content online is increasing exponentially.

Starting a start-up has never been easier. But, success is the little light at the end of a dark tunnel. Here are some steps that will help you in your journey.

The holiday season is a marketing opportunity you cannot miss, yet due to the many other things, you had to take care, along with the marketing team being too small or non-existent altogether, Holiday campaigns may seem to be a distant dream. Don’t you worry, here are some of the simple, yet effective marketing campaigns you can run.

WhatsApp is the second most used messenger platform in the world. 1.2 billion People use WhatsApp (as of May 2017) and each user logins 23 times a day, spending an average of 35minutes online per day. (Source: Business Of Apps & MediaKix)  WhatsApp has slowly grown to be the most used communication platform, leaving behind offline messages. Not just text messages, but the number of images, videos, and links, being shared on WhatsApp is growing exponentially.

The ultimate goal of Digital marketing campaigns are conversions, but interactions are equally important. The more audience you build, the more you interact, your reach multiplies. Also being connected with your existing customers and future prospective customers will always have opportunities for a conversion.

Redirecting one URL to another is a common practice, due to various contingencies that come up and the ultimate solution would be a redirection. The permanent redirection of one URL to another is 301 redirects in a nutshell. But note that when doing it, it is recommended to use best practices to ensure your SEO value is not undermined.

The Uniform Resource Locator (URL) is an address on a web for content to reside and for everybody else to locate it using the address. URL, also called links are used umpteen number of times in our lives, to share an article we like or a YouTube video that is funny or to share a location to get to a friend’s home. The link or the URL in its crudest form is lengthy and reduces the sharability factor. A custom link is what will make it look good and have more meaning to it.