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Updated by Tanja Buwalda on Sep 20, 2013
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Resources for Branding

In my view these represent the very best thinking in Branding coming from some of the most creative minds in the business.
Workshops, presentations, white papers research etc. about branding

The Future of Marketing: Make Things People Want or Make People Wan...

Why the future of marketing depends on rebalancing our choice between creating demand, or exploting demand. Make People Want Things, or Make Things People Want

Strawberry Frog Cannes Workshop 2011

Olé Pedersen, Patricia De Luca and Heather LeFevre presented this content at Cannes on June 21, 2011. The workshop was one of 20, selected from hundreds of ent

Social Business Planning

Edelman's approach and methodology for doing business in a connected age.

Frocomm Social Media Bootcamp 2009 Ogilvy 360 DI

Presentation notes from the Frocomm Social Media Bootcamp, June 2009, Sydney presenters were Brian Giesen and Graham White from Ogilvy 360 Digital Influence

The role of PR in social media

An explanation of the specific role PR can play in the delivery of successful social media marketing activity

Deconstructing Brands - A Branding Workshop

The Mechanism's Dave Fletcher discusses the "8 Elements of Successful Branding" with examples and video from globally renowned brands. Originally presented at t

Business Quests Branding Workshop

Step by step description on how to run a (re)branding exercise using a method developed by Business Quests that exploits various disciplines amongst which De Bo

Social Media is Dead. Long Live Social Media ROI

My keynote for Social Media Conference 2011. Long Live Social Media ROI! This Presentation Made it to TOP 5 Most Popular Business Presentations in the World for

50 Social Media Tactics for Businesses

Presented at the Greater Charleston Business and Technology Summit , 50 Social Media Tactics for Businesses is a set of ideas that can help companies meet their