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amir amir
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Undergraduate Modules Level 4000

1

NM4102 Advanced Communications & New Media Research

Modular credits: 5
Workload: 0-3-2-0-7.5
Prerequisites:

Cohort 2007 to 2011:

  • Completed 80 MCs, including 28 MCs in NM, with a minimum CAP of 3.50 or be on the Honours track.
  • NM2102 or NM2103 or NM2104.

Cohort 2012 onwards:

  • Completed 80MCs, including 28MCs in NM, or 28 MCs in GL or GL recognised non-language modules, with a minimum CAP of 3.20 or be on the Honours track.
  • NM2101 or NM2103 or NM2104.

Preclusion(s): Nil
Cross-listing(s): Nil

This module is to help honours students conduct independent empirical research using the key social science research methods. Students will learn detailed procedures and executable techniques of selected research methods such as survey research, experimental design, in-depth/focus group interviews, and content analysis. The module adopts a Problem Based Learning (PBL) approach, as students will select their own research topics, develop research questions and hypotheses, and design the structure of research activities including measurement, sampling, data collection, and data analysis. Key issues in each step (e.g., instrument development for multi-dimensional constructs) will be discussed through presentations, Q & As, and lectures. The module focuses more on applications and practices than theories, and explains how different types of data and methods can be used to answer research questions relevant to communications and new media.

2

NM4202 Transnational Information Producers

Modular credits: 5
Workload: 0-3-0-4.5-5
Prerequisites:

Cohort 2006 and before:

  • Read & passed a minimum of 80 MCs.

Cohort 2007 onwards:

(Not applicable to SOC students)

  • Completed 80 MCs, including 28 MCs in NM or 28 MCs in GL/GL recognised non‐language modules, with a minimum CAP of 3.5 or be on the Honours track.

(For SOC students)

  • Completed 80 MCs and obtain a minimum CAP of 3.5.

Cohort 2012 onwards:

  • Completed 80MCs, including 28MCs in NM, with a minimum CAP of 3.20 or be on the Honours track.

(For SOC students)

  • Completed 80 MCs and obtain a minimum CAP of 3.20.

(For GL students)

  • Completed 80 MCs and obtain a minimum CAP of 3.20.

Preclusion(s)/Cross-listing(s): Nil

Transnational information producers are shaping the global Information Society in diverse ways. 'Information' comes in many forms and their production, dissemination and consumption in different socio-political contexts need to be critically analyzed. Students will examine many new trends, issues, practices, power relations, and case studies from different theoretical perspectives. They will critically analyze important phenomena that have 'transnational' dimensions, such as emerging practices of global journalism, global visual cultures, media representations of major events, environmental communication, international political communication, digital public diplomacy, place branding, and transnational business-related communicative practices such as branding, advertising, and consumers' expressions of resistance.

3

NM4203 Infocomm Technology Policy

Modular credits: 5
Workload: 0-3-0-2-5
Prerequisites:

Cohort 2006 and before:

  • Read & passed a minimum of 80 MCs.

Cohort 2007 onwards:

(Not applicable to SOC students)

  • Completed 80 MCs, including 28 MCs in NM or 28 MCs in GL/GL recognised non‐language modules, with a minimum CAP of 3.5 or be on the Honours track.

(For SOC students)

  • Completed 80 MCs and obtain a minimum CAP of 3.5.

Cohort 2012 onwards:

  • Completed 80MCs, including 28MCs in NM, with a minimum CAP of 3.20 or be on the Honours track.

(For SOC students)

  • Completed 80 MCs and obtain a minimum CAP of 3.20.

(For GL students)

  • Completed 80 MCs and obtain a minimum CAP of 3.20.

Preclusion(s)/Cross-listing(s): Nil

This module examines public policies and the regulation of information and communication technologies in Singapore and its Asian neighbors as well as in Europe, Australia, African nations and the Americas. Its aim is to help students understand the legal, political, and cultural foundations of policymaking. The module will examine various nations' selected ICT policies and the impact those policies can have on technological growth and innovation, e-commerce, and society at large.

4

NM4204 Ethical Issues in Emergent Technologies

Modular credits: 5
Workload: 0-3-0-2-7.5
Prerequisites:

Cohort 2006 and before:

  • Read & passed a minimum of 80 MCs.

Cohort 2007 onwards:

(Not applicable to SOC students)

  • Completed 80 MCs, including 28 MCs in NM or 28 MCs in GL/GL recognised non‐language modules, with a minimum CAP of 3.5 or be on the Honours track.

(For SOC students)

  • Completed 80 MCs and obtain a minimum CAP of 3.5.

Cohort 2012 onwards:

  • Completed 80MCs, including 28MCs in NM, with a minimum CAP of 3.20 or be on the Honours track.

(For SOC students)

  • Completed 80 MCs and obtain a minimum CAP of 3.20.

(For GL students)

  • Completed 80 MCs and obtain a minimum CAP of 3.20.

Preclusion(s)/Cross-listing(s): Nil

This module will explore the prime ethical issues in an age where new media technologies are becoming increasingly ubiquitous. Central topics addressed will be privacy, surveillance, access, censorship, hacking, intellectual property, mediated identity, and digital rights. The question of how the concept of ethics has changed in the advent of the information society through humanist notions of technological instrumentalism, justice and dignity, and democracy, will be tackled as well. Through a strong focus on critical thinking, students will learn to engage with ethical ambivalences and controversies around everyday new media practices, as well as around the larger impact of communications processes and information technologies on society as a whole.

5

NM4206 Media and Communications Regulation

Modular credits: 5
Workload: 0-3-0-2-7.5
Prerequisites:

Cohort 2006 and before:

  • Read & passed a minimum of 80 MCs.

Cohort 2007 onwards:

(Not applicable to SOC students)

  • Completed 80 MCs, including 28 MCs in NM or 28 MCs in GL/GL recognised non‐language modules, with a minimum CAP of 3.5 or be on the Honours track.

(For SOC students)

  • Completed 80 MCs and obtain a minimum CAP of 3.5.

Cohort 2012 onwards:

  • Completed 80MCs, including 28MCs in NM, with a minimum CAP of 3.20 or be on the Honours track.

(For SOC students)

  • Completed 80 MCs and obtain a minimum CAP of 3.20.

(For GL students)

  • Completed 80 MCs and obtain a minimum CAP of 3.20.

Preclusion(s)/Cross-listing(s): Nil

This honours year module will examine basic legal principles as they apply to the Internet. It will cover issues such as jurisdiction, criminal aspects of Internet law, copyright, trademarks, domain names, cybersquatting, privacy and security as well as the regulation of e-commerce. The course will also deal with the issues of content regulation and censorship. Students will have an opportunity to explore what are the global implications of regulating the Internet and will also learn how to read and analyze court cases.

6

NM4207 Managing Communication Campaigns

Modular credits: 5
Workload: 0-3-0-5-4.5
Prerequisites:

Cohort 2007 onwards:

  • Completed 80 MCs, including 28 MCs in NM, with a minimum CAP of 3.5 or be on the Honours track.
  • NM3219.
  • NM3220 or NM3232 or NM3233.

Cohort 2012 onwards:

  • Completed 80MCs, including 28MCs in NM, with a minimum CAP of 3.20 or be on the Honours track.
  • NM3219.
  • NM3220 or NM3232 or NM3233.

(For SOC students)

  • Completed 80 MCs and obtain a minimum CAP of 3.20.

Preclusion(s)/Cross-listing(s): Nil

Managing Communication Campaigns is the capstone module of the communication management sequence. It is designed to strengthen advanced students' understanding of communication management principles and to provide opportunities for practical application of those principles to public relations problems or opportunities facing local or global organisations. It provides guided practice in conducting situational research, case studies and environmental scanning, formulating strategies to meet communication objectives, providing collateral materials designed to meet those objectives, evaluating communication effectiveness, and tracking and managing issues that can impact an organisation or its publics.

7

NM4208 Designing for an Integrated Communications Environment

Modular credits: 5
Workload: 1-0-3-4-4.5
Prerequisites:

Cohort 2006 and before:

Read and passed a minimum of 80 MCs.
(2) NM2220 and NM3217.

  • Cohort 2007 onwards:
  • Completed 80 MCs, including 28 MCs in NM, with a minimum CAP of 3.5 or be on the Honours track.
  • NM3217.

Cohort 2012 onwards:

  • Completed 80MCs, including 28MCs in NM, with a minimum CAP of 3.20 or be on the Honours track.
  • NM3217.

(For SOC students)

  • Completed 80 MCs and obtain a minimum CAP of 3.20.

Preclusion(s)/Cross-listing(s): Nil

In our world where audiences demand instant and varied channels of information, this course navigates students in messaging and production through print and multimedia platforms. It expands on communication design skills acquired in NM3217 Design for Strategic Communications and focuses on creating multi-page public relations publications, especially through the use of digital and interactive technologies. The course helps students in: communicating effectively through research and strategy; applying and packaging communication messages and design across print through interactive publications; mastering the planning, preparation and management of the design workflow; and developing an appreciation for visual literacy.

8

NM4209 Advanced Game Design

Modular credits: 5
Workload: 0-3-0-4-5.5
Prerequisites:

Cohort 2006 and before:

  • Read and passed a minimum of 80 MCs.
  • NM3216.

Cohort 2007 onwards:

(Not applicable to SOC/SDE/ENG students)

  • Completed 80 MCs, including 28 MCs in NM, with a minimum CAP of 3.5 or be on the Honours track.

(For SOC/SDE/ENG students)

  • Completed 80 MCs and obtain a minimum CAP of 3.5.

Cohort 2012 onwards:

  • Completed 80MCs, including 28MCs in NM, with a minimum CAP of 3.20 or be on the Honours track.

(For SOC students)

  • Completed 80 MCs and obtain a minimum CAP of 3.20.

Preclusion(s)/Cross-listing(s): Nil

Building on the concepts covered in NM3216 Game Design, this module looks in detail at the issues involved in designing and developing computer games. Students will be exposed to the latest academic research in the areas of game design theory and critical game studies. Students will also gain hands-on experience with game design, development and project management through project-based learning, which will expose them to the various skills and responsibilities required within a commercial game development project.

9

NM4210 User Experience Design

Modular credits: 5
Workload: 0-3-0-3-6.5
Prerequisites:

Cohort 2006 and before:

  • Read and passed a minimum of 80 MCs.
  • NM2216 or CS3240 or CS3248.

Cohort 2007 onwards:

(Not applicable to SOC/SDE/ENG students)

  • Completed 80 MCs , including 28 MCs in NM, with a minimum CAP of 3.5 or be on the Honours track.

(For SOC/SDE/ENG students)

  • Completed 80 MCs and obtain a minimum CAP of 3.5.

Cohort 2012 onwards:

  • Completed 80MCs, including 28MCs in NM, with a minimum CAP of 3.20 or be on the Honours track.

(For SOC students)

  • Completed 80 MCs and obtain a minimum CAP of 3.20.

Preclusion(s)/Cross-listing(s): Nil

This module introduces the concept of user experience design and its importance in the networked economy. User experience is a term used to describe the overall quality of experience a person has when interacting with a product or a system. It most commonly refers to e-commerce, but it also applies to the outcome of user interaction with any product/system/environment. This module will also introduce concepts in user-centric design, desirability, affordance (real and perceived), emotion design and related concepts in anthropology, psychology, computer science, management, marketing, and semiotics.

10

NM4211 Online Journalism

Modular credits: 5
Workload: 0-3-0-4-5.5
Prerequisites:

Cohort 2007 onwards:

  • Completed 80 MCs, including 28 MCs in NM, with a minimum CAP of 3.5 or be on the Honours track.
  • NM3211 News Reporting and Editing.

Cohort 2012 onwards:

  • Completed 80MCs, including 28MCs in NM, with a minimum CAP of 3.20 or be on the Honours track.
  • NM3211 News Reporting and Editing.

(For SOC students)

  • Completed 80 MCs and obtain a minimum CAP of 3.20.

Preclusion(s): NM4880B
Cross-listing(s): Nil

Online Journalism is an advanced course in news reporting and editing with components of newsroom management. Students will continue honing their investigatory, research, interviewing, writing, editing and website development skills. Emphasis will be placed on developing news coverage and beats for an online newspaper to be published by the end of the semester. Module objectives are to help students to: master journalistic standards of writing; master global journalistic conventions; learn and adhere to the highest journalistic ethics and local media laws; hone their writing and editing skills; develop sustainable beats and coverage areas; and develop a sustainable online newspaper.

11

NM4212 Media and Representation

Modular credits: 5
Workload: 0-3-0-2-7.5
Prerequisites:

Cohort 2006 and before:

  • Read and passed a minimum of 80 MCs.
  • NM2101

Cohort 2007 onwards:

  • Completed 80 MCs, including 28 MCs in NM, with a minimum CAP of 3.5 or be on the Honours track.
  • NM2101

Cohort 2012 onwards:

  • Completed 80MCs, including 28MCs in NM, with a minimum CAP of 3.20 or be on the Honours track.

(For SOC students)

  • Completed 80 MCs and obtain a minimum CAP of 3.20.

(For GL students)

  • Completed 80 MCs and obtain a minimum CAP of 3.20.

Preclusion(s)/Cross-listing(s): Nil

This module examines a set of key issues in connection with the understanding and analysis of representations of family, class, gender, ethnicity, politics, national identity, citizenship and technology from the broad perspective of new media studies. It explores the idea of representation from various angles, notably through contemporary cultural, post-colonial, feminist, and social semiotic theories and frameworks. The course aims to provide students the necessary practical knowledge and skills required for engaging in theoretically informed media analysis and commentaries. The module will use diverse materials such as various genres of (online) texts, images, cartoons, and films for hands-on exercises to attain this objective.

12

NM4213 Digital Economies

Modular credits: 5
Workload: 3-0-0-2-7.5
Prerequisites:

Cohort 2006 and before:

  • Read & passed a minimum of 80 MCs.

Cohort 2007 onwards:

(Not applicable to SOC students)

  • Completed 80 MCs, including 28 MCs in NM or 28 MCs in GL/GL recognised non‐language modules, with a minimum CAP of 3.5 or be on the Honours track.

(For SOC students)

  • Completed 80 MCs and obtain a minimum CAP of 3.5.

Cohort 2012 onwards:

  • Completed 80MCs, including 28MCs in NM, with a minimum CAP of 3.20 or be on the Honours track.

(For SOC students)

  • Completed 80 MCs and obtain a minimum CAP of 3.20.

(For GL students)

  • Completed 80 MCs and obtain a minimum CAP of 3.20.

Preclusion(s): NM3206
Cross-listing(s): Nil

This course will help students understand the concept of a digital economy and the ways in which ideas and their various expressions in new media formats are produced, communicated and exchanged in this knowledge-based economy. The module examines the main features of digital economies, presents historical perspectives on their birth and evolution, and reviews some contemporary themes, such as the debates on intellectual property and digital piracy, the appearance of commons-based and open-source models of production, issues of access to and governance of key economic resources, and the challenges posed by electronic distribution and the virtual economies of online games.

13

NM4217 Advanced Communication Campaigns

Modular credits: 5
Workload: 0-3-0-5-4.5
Prerequisites:

Cohort 2006 and before:

  • NM4207 Managing Communication Campaigns.

Cohort 2007 onwards:

(Not applicable to SOC students)

  • Completed 80 MCs, including 28 MCs in NM, with a minimum CAP of 3.5 or be on the Honours track.

Cohort 2012 onwards:

  • Completed 80MCs, including 28MCs in NM, with a minimum CAP of 3.20 or be on the Honours track.

(For SOC students)

  • Completed 80 MCs and obtain a minimum CAP of 3.20.

Preclusion(s): Nil
Cross-listing(s): Nil

This course will help students to builds up knowledge and skills attained in NM4207 Managing Communication Campaigns. It is designed to further strengthen students’ understanding of communication management principles and to provide greater opportunities for practical application of those principles to public relations problems or opportunities facing local or global organisations. Students will use critical feedback to improve upon a campaign plan developed in NM4207 and then learn how to implement that plan for an ethical campaign. The module provides guided practice in (1) managing relationships with media professionals and key community leaders, (2) producing collateral materials designed to achieve strategic communication objectives and (3) conducting research to evaluate effectiveness in achieving those objectives.

14

NM4218 Knowledge Management: Approaches & Critique

Modular credits: 5
Workload: 3-0-0-2-7.5
Prerequisites:

Cohort 2006 and before:

  • Read & passed a minimum of 80 MCs

Cohort 2007 onwards:

(Not applicable to SOC students)

  • Completed 80 MCs, including 28 MCs in NM, with a minimum CAP of 3.5 or be on the Honours track.

(For SOC students)

  • Completed 80 MCs and obtain a minimum CAP of 3.5.

Cohort 2012 onwards:

  • Completed 80MCs, including 28MCs in NM, with a minimum CAP of 3.20 or be on the Honours track.

(For SOC students)

  • Completed 80 MCs and obtain a minimum CAP of 3.20.

Preclusion(s)/Cross-listing(s): Nil

The module will attempt to provide students a basic and foundational understanding of the concept of Knowledge Management from management, historical, philosophical and political economy perspectives. It will explore the idea of Knowledge Management in theory and practice and offer critical perspectives along with an analysis of widely discussed case studies.

15

NM4219 New Media in Health Communication

Modular credits: 5
Workload: 0-4-0-4-4.5
Prerequisites:

Cohort 2006 and before:

  • Read and passed a minimum of 80 MCs

Cohort 2007 onwards:

  • Completed 80 MCs, including 28 MCs in NM, with a minimum CAP of 3.5 or be on the Honours track.

Cohort 2012 onwards:

  • Completed 80MCs, including 28MCs in NM, with a minimum CAP of 3.20 or be on the Honours track.

(For SOC students)

  • Completed 80 MCs and obtain a minimum CAP of 3.20.

Preclusion(s)/Cross-listing(s): Nil

This module examines the impact of new media content in health communication, particularly theories and concepts about health behavior outcomes, and strategic use of media channels for interventions in an environment of user-generated media and blogs. It examines the implications for public health of profound changes in the media marketplace, including the shift from unidirectional, expert-controlled communication to consumer-initiated and interactive communication; the growth of social networking, and the proliferation of media sources. It focuses on how new media can be leveraged to build grassroots engagement, promote policy advocacy, and build environments that are supportive of healthy behavior change.

16

NM4221 Writing for Health Communication and New Media

Modular credits: 5
Workload: 0-3-0-7-2.5
Prerequisites:

Cohort 2006 and before:

  • Read and passed a minimum of 80 MCs.

Cohort 2007 onwards:

  • Completed 80 MCs, including 28 MCs in NM, with a minimum CAP of 3.5 or be on the Honours track.

Cohort 2012 onwards:

  • Completed 80MCs, including 28MCs in NM, with a minimum CAP of 3.20 or be on the Honours track.

Preclusion(s): Nil
Cross-listing(s): Nil

This module introduces students to writing for health communication. Creating effective health messages is a critical process that equips the public with essential information to respond appropriately to health issues. Increasingly, health communicators are addressing audiences on new media platforms, using techniques that have transformed traditional writing practices. This advanced writing seminar will explicate the task of writing strategic health messages using new media. By the end of this course, students will know to write and design effective messages for health promotion and interventions.

17

NM4223 New Media and Organizations

Modular credits: 5
Workload: 0-3-0-4-3
Prerequisites:

Cohort 2007 onwards:

(Not applicable to SOC students)

  • Completed 80 MCs, including 28 MCs in NM or 28 MCs in GL/GL recognised non‐language modules, with a minimum CAP of 3.5 or be on the Honours track.

Cohort 2012 onwards:

  • Completed 80MCs, including 28MCs in NM, with a minimum CAP of 3.20 or be on the Honours track.

(For SOC students)

  • Completed 80 MCs and obtain a minimum CAP of 3.20.

(For GL students)

  • Completed 80 MCs and obtain a minimum CAP of 3.20.

Preclusion(s)/Cross-listing(s): NM5213/NM5213R

This module provides students with a broad understanding of organizational communication. It will examine the process of communication as individuals work, collaborate, build relationships, and influence each other within organizations. It will also explore the impact that new media has on communicative processes within organizations. In this module, “organizations” include corporations, governments, non-profit organizations, religious groups, social movements, political parties, universities, communities, and families.

18

NM4224 Sound and Interaction

Modular credits: 5
Workload: 3-0-0-4.5-5
Prerequisites:

Cohort 2006 and before:

  • Read and passed a minimum of 80 MCs.

Cohort 2007 onwards:

(Not applicable to SOC/SDE/ENG students)

  • Completed 80 MCs, including 28 MCs in NM, with a minimum CAP of 3.5 or be on the Honours track.

(For SOC/SDE/ENG students)

  • Completed 80 MCs and obtain a minimum CAP of 3.5.

Cohort 2012 onwards:

  • Completed 80MCs, including 28MCs in NM, with a minimum CAP of 3.20 or be on the Honours track.

(For SOC students)

  • Completed 80 MCs and obtain a minimum CAP of 3.20.

Preclusion(s)/Cross-listing(s): Nil

In this course we will develop an understanding of how sound works and can be designed to support the communication of information and of meaning. Topics to be covered include the psychology of sound, sound ecologies, sonifications of data, the use of sound in storytelling media such as film and games, the design of sonified objects, synthetic and algorithmic processes, bodilyinteraction, sonic art, and media support for live sound and music collaboration. We will also develop skills with computational tools and systems in order to create and deliver effectiveinteractive media based on or including sound.

19

NM4225 Design Fiction

Modular credits: 5
Workload: 3-0-0-6.5-3
Prerequisites:

Cohort 2006 and before:

  • Read and passed a minimum of 80 MCs
  • NM3216

Cohort 2007 onwards:

(Not applicable to SOC/SDE/ENG students)

  • Completed 80 MCs, including 28 MCs in NM, with a minimum CAP of 3.5 or be on the Honours track.

(For SOC/SDE/ENG students)

  • Completed 80 MCs and obtain a minimum CAP of 3.5.

Cohort 2012 onwards:

  • Completed 80MCs, including 28MCs in NM, with a minimum CAP of 3.20 or be on the Honours track.

(For SOC students)

  • Completed 80 MCs and obtain a minimum CAP of 3.20.

Preclusion(s)/Cross-listing(s): Nil

The module introduces, discusses and evaluates various techniques of design thinking and exploration related to emergent technologies and near future scenarios. Critical and speculative design practices, such as design fiction, action research and various community-based technology and citizen science initiatives reflect upon new technologies through prototyping, storytelling, employing scenarios. They bring a convergence between the philosophical modes of inquiry and design practices serving several functions: from opening a public debate about the social, cultural and ethical impact of emerging and future technologies to exploring alternative futures and involving various actors and stakeholders in the decision making related to various technologies.

20

NM4226 Interactive Media Design Capstone Project

Modular credits: 5
Workload: 3-0-0-5.5-4
Prerequisites:

Cohort 2006 and before:

  • Read and passed a minimum of 80 MCs

Cohort 2007 onwards:

(Not applicable to SOC/SDE/ENG students)

  • Completed 80 MCs, including 28 MCs in NM, with a minimum CAP of 3.5 or be on the Honours track.

(For SOC/SDE/ENG students)

  • Completed 80 MCs and obtain a minimum CAP of 3.5.

Cohort 2012 onwards:

  • Completed 80MCs, including 28MCs in NM, with a minimum CAP of 3.20 or be on the Honours track.

(For SOC students)

  • Completed 80 MCs and obtain a minimum CAP of 3.20.

Preclusion(s)/Cross-listing(s): Nil

Interactive entertainment, interactive art, and human-computer interaction (HCI) design all deal with the ways in which people interact with technology. They do so, however, from very different and often contradictory perspectives. This module explores the tensions at the intersection of there related approaches to thinking about, designing, and analyzing interactive media. Issues will be explored through a combination of case studies, theoretical discussions, and project work situated at the intersection of entertainment, art and HCI.

21

NM4227 Playable Art

Modular credits: 5
Workload: 0-3-0-3-6.5
Prerequisites:

Cohort 2006 and before:

  • Read and passed a minimum of 80 MCs

Cohort 2007 onwards:

(Not applicable to SOC/SDE/ENG students)

  • Completed 80 MCs, including 28 MCs in NM, with a minimum CAP of 3.5 or be on the Honours track.

(For SOC/SDE/ENG students)

  • Completed 80 MCs and obtain a minimum CAP of 3.5.

Cohort 2012 onwards:

  • Completed 80MCs, including 28MCs in NM, with a minimum CAP of 3.20 or be on the Honours track.

(For SOC students)

  • Completed 80 MCs and obtain a minimum CAP of 3.20.

Preclusion(s)/Cross-listing(s): Nil

This is an advanced module that explores the intersection of art, creativity and play. Students will learn about relevant modes of play, approaches to user-generated content, design issues and challenges, types of player-driven popular art practice. They will also learn about the "Indie art games' movement and innovations in the development of art-related, casual game mechanics. Readings will come from play theory, cultural analysis and art history. The module also includes a studio component that involves the ethnographic analysis of an art game as well as the design of an original work of playable art.

22

NM4228 Crisis Communication

Modular credits: 5
Workload: 0-3-0-5-4.5
Prerequisites:

Cohort 2006 and before:

  • Read and passed a minimum of 80 MCs

Cohort 2007 onwards:

  • Completed 80 MCs, including 28 MCs in NM, with a minimum CAP of 3.5 or be on the Honours track.

Cohort 2012 onwards:

  • Completed 80MCs, including 28MCs in NM, with a minimum CAP of 3.20 or be on the Honours track.

(For SOC students)

  • Completed 80 MCs and obtain a minimum CAP of 3.20.

(For GL students)

  • Completed 80 MCs and obtain a minimum CAP of 3.20.

Preclusion(s)/Cross-listing(s): Nil

This module, which focuses on crisis communication and management of traditional and new media, emphasizes application of theories, strategies and tactics from a communication management perspective. Students will learn the fundamentals about how organizations and corporations manage and communicate during crises. Students will develop an understanding of crisis communications theory, types of crisis, crisis communications plans, and crisis responses. The module will focus on effective communicative approaches to emphasize renewal, growth and opportunity in crises including rumors and cybercrises, natural disasters, product failure and product tampering, environmental crises and consumer-caused crises.

23

NM4229 Cultural Communication and Creative Expression

Modular credits: 5
Workload: 0-3-0-5-4.5
Prerequisites:

Cohort 2007 onwards:

  • Completed 80 MCs, including 28 MCs in NM, with a minimum CAP of 3.5 or be on the Honours track.

Cohort 2012 onwards:

  • Completed 80MCs, including 28MCs in NM, with a minimum CAP of 3.20 or be on the Honours track.

(For GL students)

  • Completed 80 MCs and obtain a minimum CAP of 3.20.

Preclusion(s)/Cross-listing(s): Nil

The module focuses on the blurring of boundaries between forms, modes, and methods of communication through the emergence of new media. Drawing on the cultural heritage of selected Asian societies, through art, architecture and oral narratives, students will re-interpret these cultural text and meanings to exhibit them in new media forms. In this sense then, new media not only offer opportunities for convergence and integration across various forms of expression, but they also fundamentally reshape our understanding of communication. Students will showcase traditional cultural communication through digital archives, a cloud museum, blogs and design online experiential books, digital performance, and digital art.

24

NM4230 Communication for Social Change

Modular credits: 5
Workload: 0-3-0-5-4.5
Prerequisites:

Cohort 2007 onwards:

  • Completed 80 MCs, including 28 MCs in NM, with a minimum CAP of 3.5 or be on the Honours track.

Cohort 2012 onwards:

  • Completed 80MCs, including 28MCs in NM, with a minimum CAP of 3.20 or be on the Honours track.

(For SOC students)

  • Completed 80 MCs and obtain a minimum CAP of 3.20.

(For GL students)

  • Completed 80 MCs and obtain a minimum CAP of 3.20.

Preclusion(s)/Cross-listing(s): Nil

This module will discuss the foundation of participatory communication by challenging the modernization paradigm and the traditional communication approaches for social change that have been widely used by government agencies and for‐profit and non‐profit organizations. Examples include social marketing, behaviour change models, and entertainment education. This module aims to provide an overview of critical theories and to critically examine the role of collective learning, information sharing, public participation, and dialogue in designing, implementing, and evaluating communication strategies for social change. Students will have the opportunity to apply the participatory communication approach to conducting community‐based projects and assessing its social impact.

25

NM4231 Advanced Photographic and Video Storytelling

Modular credits: 5
Workload: 0-3-1-7.5-1
Prerequisites:

Cohort 2011 and before:

  • Completed 80MCs, including 28MCs in NM, with a minimum CAP of 3.50 or be on the Honours track.

Cohort 2012 onwards:

  • Completed 80 MCs, including 28 MCs in NM, with a minimum CAP of 3.20 or been on the Honours track.
  • NM3230

Preclusion(s): Nil
Cross-listing(s): Nil

The aim of this module is to deepen the knowledge of students who have foundational photographic and filmmaking storytelling experience. Students will obtain deeper conceptual understanding and technical skills in narrative storytelling elements such as story sequencing and visual exposition, lighting, style, production and editing. The culmination of the module will be a final portfolio project.