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Undergraduate Modules Level 2000

Offered: Academic Year 2017/18, Semester 1, Semester 2

Modular credits: 4
Workload: 2-1-0-2-5
Prerequisites:

  • Cohort 2008 and before: Nil
  • Cohort 2009 to 2011: Obtain a grade of B– or above in NM1101E Communications, New Media and Society (applicable to students from ALL faculties except School of Computing**). Students who fail to meet the B- criterion in NM1101E will have the opportunity to take a department-conducted test, which will act as an alternative prerequisite
  • Cohort 2012 onwards: Nil.

Preclusion(s): Nil
Cross-listing(s): Nil

This is a foundational course introducing students to theories and analytical frameworks essential for understanding developments in communications and new media. Students will be introduced to, amongst others, media effects theory, media representations, semiotics, systems theory, agenda-setting theory and computer-mediated communication.

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NM2103 Quantitative Research Methods

Offered: Academic Year 2017/18, Semester 1, Semester 2

Modular credits: 4
Workload: 2-1-0-3-4
Prerequisites: Nil
Cross-listing(s): Nil

This module is to help students understand what quantitative research is (more specifically, how they can develop testable research questions and hypotheses), how to conduct the research and how to interpret the results. It covers fundamental concepts in research design, instrumentation, data collection, and data analysis. This module also introduces basic concepts of statistics such as descriptive statistics, sampling distribution, hypothesis testing. A set of computer lab assignments will give students extensive opportunities to become familiar with the relevant computer software package and experience at computing the various statistics reviewed in the class.

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NM2104 Qualitative Communication Research Methods

Offered: Academic Year 2017/18, Semester 1, Semester 2

Modular credits: 4
Workload: 2-1-0-3-4
Prerequisites: Nil
Cross-listing(s): Nil

This module is designed to help students understand what qualitative communication research is, the role it plays in the development of communication theories and applications, and the steps in carrying out qualitative research projects. It covers fundamental concepts in qualitative research design, sampling strategies and protocol development, data collection, data analysis, and evaluation. This module also introduces basic concepts of qualitative methods such as interpretation, meaning making, co-construction, and performance. A set of field-based experiences will be designed to give students opportunities to become familiar with specific forms of qualitative data gathering such as in-depth interviews, focus groups, and ethnography.

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NM2201 Intercultural Communication

Offered: Academic Year 2017/18, Semester 1, Semester 2

Modular credits: 4
Workload: 2-1-0-2-5
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil

This module focuses on intercultural and inter-personal communication. Managing intercultural communication in the business context will be emphasised, exploring issues such as ethnocentrism, conflict and negotiation in intercultural settings and the impact of new media on intercultural communication.

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NM2203 Social Media in Communication Management

Offered: Academic Year 2017/18, Semester 1, Semester 2

Modular credits: 4
Workload: 2-1-0-2-5
Prerequisites: Nil
Cross-listing(s): Nil

The focus of this course is on the dynamics and management of social media and how it has changed communication management, especially in the fields of public relations and advertising. Topics examined include the impact of digital influence, the relationship between traditional and social media, social media trends, pitfalls in the use of social media, management and evaluation of social media, the future of social media and the “internet of things”. This course will also touch on current issues affecting the industry due to the rise of social media and the resultant implications for both industry and society.

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NM2207 Computational Media Literacy

Offered: Academic Year 2017/18, Semester 2

Modular credits: 4
Workload: 2-2-0-4-2
Prerequisites: Nil
Cross-listing(s): Nil

Communication (and most scientific and corporate endeavours today) is deeply entwined with the world of computing. From social media to public relations campaigns, from game design to website layout, from business decision‐making to news, from democratic participation to interactive art – the ability to understand and make creative use of computational media is of fundamental importance. This module is a hands‐on introduction to essential concepts in computational media including internet architecture, mediated communication, interactive systems, animation, visualization, big data, and creative design. JavaScript and other common technologies that power the web are introduced to empower non‐programmers to explore these concepts independently.

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NM2208 Principles of Visual Communication

Offered: Academic Year 2017/18, Semester 1

Modular credits: 4
Workload: 2-2-0-5-1
Prerequisites: Nil
Cross-listing(s): Nil

This module introduces students to the basic principles of digital graphics and trains students to understand the functions of visual design for effective communication .Students will learn the techniques and methodologies for solving visual communication problems, to develop visual literacy, concepts and techniques. Students will gain hands-on experience in conceptualizing, drafting, and creating various forms of digital visual works throughout the module.

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NM2209 Social Psychology of New Media

Offered: Academic Year 2017/18, Semester 1, Semester 2

Modular credits: 4
Workload: 2-2-0-2-4
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil

Theories of social psychology can be applied to our understanding of how new media is produced, marketed, resisted, adopted and consumed. This module highlights these key stages in the developmental trajectory of new media and introduces relevant theories, while considering issues such as why some technologies succeed where others fail, how marketers should promote new technology, which services are likely to become tomorrow's killer applications and what goes through the minds of new media adopters.

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NM2212 Visual Design

Offered: Academic Year 2017/18, Semester 2

Modular credits: 4
Workload: 2-1-0-4-3
Prerequisites: Nil
Cross-listing(s): Nil

This module provides an introduction to the principles and theories of visual design. Students will be exposed to the history and influences of visual design, and learn to appreciate the principles underlying visual design practice. Upon completing this module, students will be able to analyse, critique, and evaluate visual designs from both an aesthetic and a social and cultural perspective.

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NM2213 Introduction to Human-Computer Interaction Design

Offered: Academic Year 2017/18, Semester 1

Modular credits: 4
Workload: 2-1-0-0-7
Prerequisites: Nil
Cross-listing(s): Nil

This is an introductory module to the field of human-computer interaction (HCI) design which involves the study, planning, and design of the interaction between people (users) and computers. This module will cover the basics of relevant issues, theories, and insights about the human side, the technical side, and the interaction (interface) between the two.

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NM2216 User Centred Design Methodologies

Offered: Academic Year 2017/18, Semester 2

Modular credits: 4
Workload: 2-2-0-3-3
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil

This module introduces students to interactive media design from the perspective of users as the purpose for the activity of designing. Topics covered include user centred design, approaches to understanding users, requirements gathering, visualizing and prototyping design ideas, followed by the evaluation and testing of these ideas. The module will also touch on more advanced issues such as representation and interactivity by exploring the ways in which various fields such as human-computer interaction, computer games, and interactive art and entertainment view users and interactive media design.

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NM2219 Principles of Communication Management

Offered: Academic Year 2017/18, Semester 1, Semester 2

Modular credits: 4
Workload: 2-1-0-3-4
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil

This module is designed to introduce students to the field of communication management and to the organizational, societal and legal contexts in which the profession takes place. Emphasis is placed on ethics, social responsibility, the role of mass communication in the formation of public opinion, the role of organizational communication in democracy, the global practices of communication management and major influences that affect organizational behaviour. This is the foundation module for students pursuing careers in communication management.

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NM2220 Introduction to Media Writing

Offered: Academic Year 2017/18, Semester 1, Semester 2

Modular credits: 4
Workload: 2-0-2-3-3
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil

This introductory module provides instruction and practice in writing for the mass media, including the Internet. It explores the similarities and differences in writing styles for all mass media and for the professions of journalism, public affairs, public relations, advertising and telecommunications. It emphasizes accuracy, responsibility, clarity and style in presenting information through the various channels of mass communication. It surveys communication theories of various professions that communicate via the mass media, establishing the basis for advanced studies in writing and communication. It helps students acquire the writing skills they need in communication management careers.

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NM2301 Persuasive Communication: Theory and Application

Offered: Not Applicable

Modular credits: 4
Workload: 2-1-0-0-7
Prerequisites: Nil
Cross-listing(s): Nil

This module is to help students understand and be able to apply persuasive theories and research to everyday life. It covers different persuasive theories and applications. It scrutinizes the social scientific approaches to persuasion, and analyses language and persuasive symbols, as well as non-verbal persuasion. The module is designed with the emphasis on the application of different theories in designing persuasive messages. The main focus of the module is to understand various theoretical approaches to persuasive message design, cognitive processing such as central and peripheral routes of persuasion, and attitude change.

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NM2302 Mobility and New Media

Offered: Academic Year 2017/18, Semester 1, Semester 2

Modular credits: 4
Workload: 1.5-1.5-0-2-5
Prerequisites: Nil
Cross-listing(s): Nil

This module examines the relationship between mobile communications and new media. The first half covers the socio-cultural, political, spatial and economic forms of mobility facilitated and enhanced by new media: the rise of the information economy, digital divides, political mobilisation, cultural globalisation and migration. The second half concentrates on media platforms and devices that give rise to emergent forms of mobile communication and social connection: issues of privacy/publicness, surveillance, immersiveness and information overload that have arisen with the intensifying use of locative media; and possibilities for sociability/intimacy, disembodiment and virtual mobility via identity experimentation.

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NM2303 Fake News, Lies and Spin: How to Sift Fact from Fiction

Offered: Academic Year 2017/18, Semester 1

Modular credits: 4
Workload: 2-2-0-4-2
Prerequisites: Nil
Cross-listing(s): Nil

This module aims to teach students to critically evaluate and analyse relevant public relations and news reports. It will teach students to identify and critique fake news, “alternative facts” and spin in news reporting and public relations. Students will learn fundamental concepts, theories, and analytical strategies for evaluating and verifying news and PR content and sources. They will hone their fact-checking skills by analysing media information in fake news, fake experts, public relation tactics, infotainment, hoaxes, click bait, spin, and bias.