Developing and executing a social strategy are no longer the domain of marketing or communications alone. Social media should become part of an organization's DNA, part of the everyday operations. This presentation will highlight areas where social can add value to an organization's ability to attract, develop, and retain talent. It will also discuss the change management issues and potential risks that arise with social media initiatives. Finally, it will illustrate the importance of having proper stakeholder representation, including HR, at the strategy table.