Does your business produce content? Want influencers to share your posts with their large audience? When you understand what motivates people to share, you’ll be more successful. In this article you’ll discover five tactics to encourage influencers to share your content. Why Target Influencers? In a study of over 100 million articles, BuzzSumo found that the number of influencers who share a piece of content has a compounding effect on the total number of shares. On average, they discovered that a post shared by one influencer resulted in 31.8% more social shares. When three influencers shared a piece of content,