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Since the inception of social media, sporting teams have been among the users that have best embraced technology. Fans have been similar in their uptake. Chatbots now present a channel where teams can provide valuable functionalities and bonuses to their fans in one central location - without the need to download an entire app.
Once users are interacting with a team's chatbot, a new opportunity presents itself: Sales. This can include everything from tickets to merchandise. These users have already shown an explicit interest in the team, and are behaving in a manner that is conducive to purchasing. Plus, chatbot development platforms like SnatchBot.Me make it easy to set up a chatbot capable of processing payments from around the world.
From schedules to rosters to uniforms, sporting teams produce a great deal of information that fans crave. A chatbot can serve as a repository for this info, while also including the capacity to be constantly updated. By simply asking a question, or typing in (for example) "schedule", they can get what they need instantly.
Fans love to get to know players, coaches, and other staff. Chatbots can go beyond just pushing information about them out there. They can turn a star player's info into a personalized, one-on-one conversation with the user that would not be possible out there. Or, they can participate in any sort of in-game or external promotion the organization is holding. To sum it up, chatbots allow teams the potential to significantly strengthen their connections with their customers.
Unfortunately, fans can't always have the big game on when they want to. Chatbots open the door for teams to keep their fans updated, no matter where they are. Scores, highlights, and events can be sent directly to users as they happen. Plus, chatbots allow teams to ensure that they see highlights specific to their team, rather than the combined video reels they'd usually get from sports networks.
These days, the game is only half of what goes on inside a stadium. Promotions, events, and giveaways are all tools that event staff responsible for programming use to boost fan engagement and encourage repeat visits. Chatbots allow them to do so in a superior way. Instead of forcing a fan to search the entire stadium for promotions, this can be sent straight to them through a chatbot. As a bonus, this helps staff better understand their customers by opening up their social profiles.
