AS Colour can be a confusing place; with its beautiful timbre, modern feel and trendy clothing that one would, at first glance, expect to be accompanied by a hefty price tag upon observing their exceedingly high quality. The clothes here are as practical and long-lasting as they are stylish but most importantly, are affordable to the majority. Apart from the shop being immaculate, their service is commendable thanks to their attentive staff. The store is a favourite amongst many travellers at Melbourne hotel apartments or resorts nearby for the array of quality, fashionable clothing they are offered at reasonable prices.