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Updated by Adam Briggs on Oct 15, 2017
Adam Briggs Adam Briggs
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Top 5 TED Talks on Marketing

This is a list of my favorite TED Talks on Marketing. I wrote more about what inspired me the most here:

David Carson: Design, discovery and humor

This TED Talk emphasizes the importance of communication over legibility in the marketing industry. Read my thoughts on this TED Talk here.

Renny Gleeson: 404, the story of a page not found

This TED Talk inspires its viewers to think that setbacks are opportunities that can be taken advantage of or not, like when one comes across the 404 page.

Choice, happiness and spaghetti sauce | Malcolm Gladwell

Key takeaways from this TED Talk include diversifying the value that you offer. There are various ways of optimizing a product. Read more

Sheena Iyengar: How to make choosing easier

Iyengar talks about a study saying that when people are presented more options, 20% more people stopped for samples. But at the same time, people with fewer options bought more which makes the form of presentation as a more effective marketing tool.

The tribes we lead | Seth Godin

Seth Godin hosts this TED Talk in a critical manner discussing societal trends that take people to where they are, otherwise known as a cultural moment. Continue reading here.