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Updated by GamificationCo Summit on Nov 16, 2022
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Top Gamification Examples in Europe

This list is from 2012, but you can SAVE $50 on tickets to GSummit SF 2013 with code GAWARD2013 -- just visit We're looking for the Top Gamification Examples in Europe. Submit your Company, your favorite Company, or a specific campaign and let people vote for their favorites! To vote, just click the thumb's up. TWITTER: @gamificationco #gsummit


Gamisfaction (@gamisfaction)

Gamisfaction will help you to add gamification to your twitter account to engage your followers!

imaginary (@imaginary_italy)

Let imaginary show you how to use Serious Games, Simulations and Immersive Technologies to deliver real organisational benefits in training, human resource development and knowledge exchange.

Flight 1337 (@flight1337)

Flight 1337 is an Amsterdam based engagement agency. We specialize in offering creative solutions that help our clients increase awareness, engagement, and retention of their target audiences.


GAMINSIDE is the full-service provider for gamified loyalty and engagement solutions.
In addition to the Engagement Engine, which enables easy configuration of engagement programs including relationship and campaign management, reward shop administration and analytics, GAMINSIDE also provides full-range services such as reward sourcing, conceptual designs, ready to use frontend widgets, marketing features and mobile apps.

Make your customer relationships innovative, engaging and motivating with GAMINSIDE.

Van5Naar4 @filemijder

From5To4 (F5T4) is the formula to combat traffic congestion and contribute to a sustainable Netherlands. @gamygame

Plataforma de gamification hispana (@beintoo)

Beintoo is a unique loyalty program for all apps and websites: users get virtual credits, called Bedollars, for their achievements and loyalty, as well as for their daily activities on the web. Users can then convert their virtual credits into real benefits on their purchases. Bedollars are meritocratic, global and redeemable on our Marketplace, which is full of premium offers.

Leaderboarded (@leaderboarded)

Move the crowd with our lightweight gamification platform for all. Create and run your own leaderboard powered by social data. As used by MTV Australia, Capgemini, GSummitX London and the Gates Foundation

MTV Europe Music Awards (@mtvema)

MTV and Bunchball transformed the MTV Europe Music Awards site from a simple content site to an engaging "MegaFan Competition" across 32 subdomains in 20 different languages. Results: The televised awards were complemented by activity online – EMA-related page views on MTV's UK website were up 530% year-on-year to nearly 500,000 – and in MTV's mobile and tablet apps, with downloads up 159% year-on-year.

The Speed Camera Lottery (@TheFunTheory)

The winning idea of the fun theory award, submitted by Kevin Richardson, USA. Can we get more people to obey the speed limit by making it fun to do? This was the question Kevin's idea answered and it was so good that Volkswagen, together with The Swedish National Society for Road Safety, actually made this innovative idea a reality in Stockholm, Sweden. (@trymstene)

Norwegian gamification blog by game designer Trym Stene where he explains the fundamentals around gamification, best practices, spreading knowledge and designs hands-on examples on existing products and services that are non-gamified. [Norwegian only]

Volkswagen BlueMotion Roulette (@VW)

We turned E6, the Norwegian equivalent to Route 66, into a roulette board using Google maps and StreetView. To prove how fuel efficient the new Volkswagen Golf BlueMotion is, we made people place their bet on how far it could go on a single tank of diesel. Designed by @APT_NO (@achivy)

achivy collect all your badges,stickers, pins from all over the web. It supports GetGlue, Foursquare, Gowalla , Stackoverflow and many other applications to your profile to see how many achievements, badges,scores you have and follow your progress. You can keep up with your friends, and see the other people’s achievements and activities - achivies.

Estonian Air EuroBonus (@Estonian_Air)

EuroBonus is the Estonian Air loyalty programme. But that’s not all – EuroBonus members can earn and spend points on flights with all SAS Group and Star Alliance airlines, as well as flights with over 40 EuroBonus partner airlines!

ConcoursMania (@ConcoursMania)

ConcoursMania group conducts marketing operations online game on behalf of brands and publishes its own gaming sites public. Supports marketing operations from A to Z. Global expertise and integrated gamification. (@fanminds)

Fanminds believes in the power of fans. Fans are your most valuable customers. They are full of good ideas, are loyal, recommend your brand and make more money. Focus on why those enthusiastic customers, embrace them.

We help you to make fans part of your brand - to listen to them, to learn them and reward them seriously. Not once or moderate campaign. Continuous. That they deserve.

With gamification you fangedrag in a fun and stimulating natural way. So you know exactly who your top customers are, what they mean for your brand and give them the recognition they deserve. (@monitae)

Monitae improves your sales performance with an easy to use web service that helps you create sales contests. Foster competition with reliable and frequent metric-based feedback. Help your team share valuable information.

British Airways Avios (@British_Airways)

Avios points are the currency of the Executive Club. You collect Avios when you fly with us and our partner airlines. You can also collect Avios on hotel stays, holidays and car rental, and even when you're shopping, through deals with a wide range of partners. You can then spend them on flights and upgrades, and on holidays and car rental depending on your location.

Air France Flying Blue (@AirFranceFR)

A world of choice opens up to you when you earn and spend Flying Blue Miles.You can earn and spend Miles with AIR FRANCE and KLM, our participating carriers and other SkyTeam airline partners as well as with our many other airline and non-airline partners. There are numerous ways to enjoy earning and spending Miles. Take a closer look at the options available to you.

Lufthansa Miles & More (@Lufthansa_DE)

Welcome to the global frequent flyer programme of Miles & More! Earn valuable miles in the future, for example on flights, hotel accommodation, car rentals and many other opportunities, and spend them on attractive awards.

Turkish Airlines Miles & Smiles (@TurkishAirlines)

Miles&Smiles is Frequent Flyer Program of Turkish Airlines. As a member you can have exclusive offers via hotel, car rental and the other partners.

AirBerlin topbonus (@airberlin_com)

The topbonus Program offers you many possibilities to collect miles and work towards your next free flight even quicker.

Ice Rewards Program (@myice)

Want to know about Ice? It's a new customer rewards programme that allows you to collect & spend your Ice credits on a wide range of eco friendly products.

Boots Advantage Card (@BootsUK )

Boots Advantage Card allows you to collect 4 points for every £1 you spend in store and online at Every 1 Advantage Card point = 1 penny to spend on products in store and online *. So if you regularly buy your everyday health and beauty products from Boots, you'll be treating yourself in no time!

GAME Reward Card (@GAMEdigital)

With a Reward Card, you can earn Reward Points which can then be redeemed against your future purchases both online and in-store. It's available to all our customers in the UK and Republic of Ireland and you can even sign-up online today and start using it straight away!