Seventeen years back, when Kaun Banega Crorepati aired for the first time in 2000, it was the first show of its kind. In the effort to increase awareness for education by rewarding Indian citizens for their knowledge, this show made intelligence, presence of mind and even nerdy the new cool. Accompanying this thoughtful effort of bringing social good with media and entertainment not only gave the cause a prominent and reachable platform, but also made family evenings more fruitful.