Six Types of Visual Content #cmworld @InboundMarketer

Take a complex problem and make it fun.

Connect your comic back to

Some type of image
Some text
Tell a story

Quote famous people
Customer Case Studies
Visual representation of deeper content

The image is the hook

Mix of Cost vs Quality

Home page Video is different than Whitepaper video

Draw out mindmaps live at events..

Use the image as a hook to the content

Take a visual note taker to an event.

It's all about cues and memory jogs