PAge Views
-Google Analytics
Video View
- Youtube or similar
Document Views
- Slideshare /Scribd
Document Views
- CRM (Eloqua, Hubspot, Makreto, Infusionsoft)
- Google Analytics
Social Chatters
- Shares
mention.net, viral heat, radian6, sysomos
Caution -> Never leave the Content Marketing Train at the Consumption Depot
Do people who donwload more on to other stages in the pipe.
Is the ratio different than normal
Read Post > To Sign Up (compare to those who came direct).
Do people come back?
How resonant is this content?
How often is it shared?
Resonance is a proxy to lead gen and sales
People who hate you almost never RT you
Likes, Share, Tweets etc
Chic Lit Iconographies
forwards
If you are not great at email you have no business doing social media
Inbound links is actually a sharing metrics
Someone is sharing their SEO value with you
Sharing metrics are overvalued, because they are public.
Gated Content
- CRM System (Eloqua, Hubspot, Marketo, Infusionsoft)
- Tracking URLS
Email Subs
- Email provider or CRM system
Blog Subs
- Feedblitz or CRM system
Blog Comments
- Comment Platform (Disqus, Livefyre etc)
Conversion Rates (Consumption to Lead)
Indirect Lead Generation
- Not all content is lead producing
- But all content contributes to lead gen
Set up goals in Google Analytics]
Page Value
- Cost per item
How does a page contribute to a lead gen
Try tying social to content
You can't track end to end unless you have your own URL shortenter
Did we make any money on this?
Online Sales
- ECommerce
Offline Sales
- CRM system
- Unique trackable URLS
- Manual reporting & anecdotes
What is the LTV of a customer?
What's the margin
What's the sales
ROI can be calculated. It's a formula.
