#WTF = What the Five
Connect with your consumers.
You are competing with your peer and competitors for attention.
Everyone wants to own the reltionshi
Who owns the connection.
The Brand, The Retailer, The Consumer or Facebook?
What is the value of the direct relationship?
Get smart and make the conectiion
25% of apps that are downloaded are never run
Charmin App > "Sit or Squat"
Lego = Augmented Reality App > True Utility
Lodgenet > Iphone becomes the remote
SKullcandy > Build community through Utility
Marketing will be passive or active.
Can you wait to go to work. Get passionate. Get active. Get people to be eager because they engage
Lots don't like their jobs. They don't feel valued
People come home, relax and forget about work
They want their TV to be passive. No liking.
Look at your media. And figure out when to be active and when to be passive
How do you make some active. Some passive. Don't make frankenstein of content
It's just the ipad. Three screen is wrong.
There will be less devices not more
iPads/Tablet have changed the way we use technoogy
Touch screen - You only need once screen at once.
