Apart from its large array of brands and products, Unilever enjoys global popularity because of innovation. Continuously for the past eight years, the brand has performed consistently and has enjoyed fast growth during the past two years especially. At least 60% of its brands have seen rise in market share during these two years. Still, there is immense pressure because of the FMCG landscape having grown highly competitive. 13 of its brands have sales of €1 billion or more. Apart from these things economies of scale have allowed the brand to operate at low costs and efficiently.