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Updated by vebu on Sep 04, 2017
Headline for Top 3 Reasons to Use Video for Your Brand Story
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Top 3 Reasons to Use Video for Your Brand Story

It used to be nearly impossible to watch videos online as connection speeds were very limiting, however, as the internet has evolved, this is no longer the case. Nowadays, it is easy for users to watch videos with a few simple clicks, and businesses are starting to take advantage of this by sharing their brand stories in video format. Here are the top 3 reasons to use video for your brand story.


Works Well with Mobile Devices

It is no secret that mobile devices, like that of smartphones and tablets, have become all the rage, and this is largely due to the ever-expanding use of the internet. And while it can be difficult to read text on a small screen, this is not the case for videos. In fact, there are an array of video platforms that are specially tailored to be used with mobile devices. If you are a business, then having a brand video created is a great way to ensure that your story is compatible with every device, as this will help to increase exposure.


Helps to Differentiate Your Brand

One of the best ways to make sure that your business is recognized is to differentiate it from the competition, and brand videos can go a long way in ensuring that this is the case. There is no doubt that video content is becoming increasingly popular, but there is still a void in the market, as most companies have not yet capitalized on the benefits of video branding. Therefore, if you are finding it difficult to separate your company from others within the industry, you may want to consider using a brand video.


Showcase the Functionality of Your Products

An often ignored facet of brand video creation is the ability that it has to showcase the products that you are selling. Unlike text or images, where customers can only get a glimpse of the overall functionality, with a video, you can carefully walk clients through each step in using the product. If you are interested in taking advantage of a corporate video London is sure to have a variety of resources that can help bring your business to the next level.