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Updated by Elizabeth H Cottrell on Mar 17, 2013
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Top Ways A Bricks & Mortar Business Can Benefit From Social Media

Many small business owners whose primary business comes from walk-in- traffic wonder whether social media activity is a good use of their time. Here are some great reasons they should jump on the bandwagon and get more visible on at least one or more social media platforms.

1

Many of your customers are already online and active in social media sites.

Many of your customers are already online and active in social media sites.

Get them talking about you and your great products and services!

2

Your customers and prospects are already looking for information on social media sites.

Your customers and prospects are already looking for information on social media sites.

If you're not online, you can't be found when people search for keywords in your industry or for stores in your geographic area.

3

When people see you providing good content on social media sites, they begin to think of you as an expert

When people see you providing good content on social media sites, they begin to think of you as an expert
4

You can increase your company's visibility.

You can increase your company's visibility.

Google can be your best friend if you have a presence online.

5

You help establish yourself as an expert in your niche.

You help establish yourself as an expert in your niche.

When you create great content on your blog or answer questions on forums or in online groups, you display your knowledge and attitude of service.

6

You can become known as someone who answers questions and is knowledgeable.

You can become known as someone who answers questions and is knowledgeable.

Sites with question & answer functions, forums, or special interest and industry groups can be a great place to make yourself useful by helping others out or answering questions.

7

You can get in front of new prospects.

You can get in front of new prospects.

Being active in a social media community is like having a branch store in another neighborhood, but a whole lot less expensive.

8

Some social media sites have a local focus: Yelp, Google+ Local, Groupon,Meetup, NearbyTweets, etc.

Some social media sites have a local focus: Yelp, Google+ Local, Groupon,Meetup, NearbyTweets, etc.

Offer coupons or incentives on these sites for folks to come in your store. Many will find you on their mobile phones while they're out looking for someone who does what you do.

9

You can begin online relationships that can develop into walk-in business and sales.

You can begin online relationships that can develop into walk-in business and sales.

Social media sites are usually not where you make the sale, but since people would rather buy from someone they know, like, and trust, these sites are great places to build relationships and get referrals.

10

Appropriate social media activity shows you're savvy and smart.

Appropriate social media activity shows you're savvy and smart.

You don't have to be everywhere on social media, but you should understand what it does and how you might harness the social media tools best suited for your business.

11

Social media activity, especially a blog, allows you to educate and provide valuable content.

Social media activity, especially a blog, allows you to educate and provide valuable content.

This helps you become known as someone who is generous with helpful information and knowledgeable about your field.