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Updated by Spin Sucks on Jan 17, 2018
Headline for Favorite Nonfiction Books
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Favorite Nonfiction Books

What are the must-read, highly re-readable non-fiction books that have a special spot on your shelf? The ones that inspire, teach, help us learn and grow?


How to Win Friends & Influence People

Vedang Shan recommends a classic:

Also another one that works wonders for having great public relationships for business is How to Win Friends and Influence People by Dale Carnegie

The Art Of War

Recommended by Howie Goldfarb

The Tao of Pooh

Recommended by Howie Goldfarb.

Wrecked: When a Broken World Slams into your Comfortable Life

From Laura Wasson Warfel:

Start by @JonAcuff, Wrecked by @JeffGoins and The Purpose Driven Life by @RickWarren changed my life!

Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions (Business Myths)

Kelly Atkin recommends Myths of PR by @RichLeighPR:

This is a great read for people at the start of their PR career.

Cutlip and Center's Effective Public Relations

Edward M. Brury says:

Everyone in this profession should read Effective Public Relations by Cutlip, Center and Broom. This text elevated the practice to a strategic level from press agentry.

KNOWN: The handbook for building and unleashing your personal brand in the digital age

From Tatiana Beale:

I just started reading Known by Mark Schaefer. Since I work in the business of influencer marketing, I'm curious to learn about the other side of the business, from the influencer perspective. Beyond the idea of the influencer, this book is about harnessing your personal brand online, which I am always looking to improve.

Catching the Big Fish: Meditation, Consciousness, and Creativity

Rosemary O'Neill is trying something different:

I am trying to read outside my normal comfort zone, and just read an old book by the director David Lynch, called Catching the Big Fish: Meditation, Consciousness and Creativity. It’s short, but super cool insight into how a creative master gets his mojo.

Fish: A Proven Way to Boost Morale and Improve Results

From Vedang Shah:

I would recommend everyone read this book called FISH by Stephen Lundin, Harry Paul and John Christensen.

Grain Brain: The Surprising Truth about Wheat, Carbs, and Sugar--Your Brain's Silent Killers

Simon Locke recommends Grain Brain by Dr. Perlmutter.

How grains/carbohydrates are destroying our brains... Great summer reading! Made me change my diet... Let's see the impact on my brain.

Becoming Ginger Rogers: How Ballroom Dancing Made Me a Happier Woman, Better Partner, and Smarter CEO

Another from Simon Locke:

I also read Patrice Tanaka's book Becoming Ginger Rogers... an inspirational book about a PR leader and how she overcame adversity to find joy in her life.

The Purpose Driven Life: What on Earth Am I Here For?

From Laura Wasson Warfel:

Start by @JonAcuff, Wrecked by @JeffGoins and The Purpose Driven Life by @RickWarren changed my life!

Start.: Punch Fear in the Face, Escape Average, and Do Work That Matters

From Laura Wasson Warfel:

Start by @JonAcuff, Wrecked by @JeffGoins and The Purpose Driven Life by @RickWarren changed my life!

Anything by Karen Abbott

Cate Conroy says:

I'm a big fan of Karen Abbott's books. She focuses on some of the most fascinating women in American history. The depth of her research alone makes them worth the read. It also doesn't hurt that she's always happy to join a bookclub via Skype (and sometimes in person). That level of commitment to your audience gets bonus points from me.

The Mission, the Men, and Me: Lessons from a Former Delta Force Commander

According to Tim Davis:

MMM is one of the best books on leadership I've ever read.

Beyond Band of Brothers: The War Memoirs of Major Dick Winters

From Tim Davis:

If you read Beyond Band of Brothers, I recommend reading the last chapter first. He talks about the principles of leadership he learned in the crucible of combat. When you read the rest you will see him apply these principles. The Mission, the Men, and Me is also one of the best books on leadership I've ever read. Use both of these every single day.

Whale Done!: The Power of Positive Relationships

From Suzi Carragher:

I worked with a man who encouraged us to read The Ken Blanchard books, Whale Done, Go Fish!, etc. I like the premise of WHALE DONE. Catch people doing the right thing and reward THAT!

The Sisters: The Saga of the Mitford Family

Betsy A. Decillis:

I've made this recommendation to everyone I know because these sisters were a cross between the most scandalous women of their time and the most impactful. The whole thing reads like a novel and I've never been so sad to leave a world behind.

Sapiens: A Brief History of Humankind

From Ray Hiltz:

Finished it about a month ago and it's still rolling around making noise in the empty chamber above my neck. Turns the telescope around to look at where we started as a species, how we got so big for our britches and disrupted the planet.

The Endurance: Shackleton's Legendary Antarctic Expedition

From Theresa Miller:

Adventure, love, hardship, leadership, and incredible victory. An amazing telling of a riveting story. Follow it up with Shackleton's actual diaries.

The Elements of Style

According to Michael Sillup:

Words matter in this business. Pick the right ones and know how to use them.

Night (Night)

Vanessa French:

This was a game changer for me growing up.