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Updated by Mary Aviles on Nov 21, 2017
Headline for Redefining Luxury
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Mary Aviles Mary Aviles
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Redefining Luxury

TrendWatching | THE FUTURE OF LUXURY - TrendWatching

From THE QUINTESSENTIAL SELF to POST-DEMOGRAPHIC LUXURY – here are five trends reshaping THE FUTURE OF LUXURY in 2017 and beyond!

Wellness Is The New Luxury: Is Healthy And Happy The Future Of Retail?

Consumers are shifting away from purchasing luxury goods in favor of splurging on wellness as a luxury. Traditional brick-and-mortar retail stores like Saks Fifth Avenue and Nordstrom are responding with exciting retail offerings. Read more here.

Need A Happiness Boost? Spend Your Money To Buy Time, Not More Stuff

A recent study suggests that when people spend their extra cash to get help with time-consuming chores, they're likelier to feel better than if they use the money to buy more things.

Want to Be Happy? Buy More Takeout and Hire a Maid, Study Suggests

Researchers found that spending money to save time actually makes people happier than buying material goods.

Focus: Luxury 3.0

In the final of a three-part series, we investigate the emerging phenomenon taking brands to the limits of ‘Luxury 3.0’ – where sensploration, experiences and ‘savoir faire’ rule supreme.

The 6 Categories of Influencers Luxury Brands Need to Know

Influencer marketing is fast becoming a widely used marketing strategy, with a reported 84% of marketers planning to run influencer marketing campaigns in 2017. With the term influencer being used more and more, what exactly does it mean for luxury brands? Digital Luxury Group’s Genna Meredith reports on the six categories of influencers luxury brands need to consider.

Time or money? That’s a question of value | Oliver Burkeman

What a new study reveals about this so-called dilemma of happiness

Using money to buy time is linked to increased happiness

Experts lead by Harvard Business School have found that paying to delegate household chores has psychological benefits, reducing time management stresses and increasing life satisfaction.

Valuing Your Time More Than Money is Linked to Happiness

Valuing your time more than the pursuit of money is linked to greater happiness, according to new research published by the Society for Personality and Social Psychology.  

Overwhelmed and Short on Time? Here’s 4 Ways to Avoid Time-Scarcity Mindset - Foundr

The key to entrepreneurial success lies in mastering your time. Here’s 4 ways on how you can do exactly that

Your Customers Still Want to Talk to a Human Being

Especially for big purchases.

Intangible Luxuries - Bauman Research

At the end of last year we were intrigued by Richard Smith’s article in Research Live where–using a qualitative methodology (Zaltman’s metaphor elicitation technique)–his team found that “time is central to luxury.”  This was a novel view–the idea that time is an intangible luxury good–with interesting marketing implications. It got us thinking, were there any other intangibles that could also be reconsidered like this? What about privacy?

The Telegraph - Luxury travel trends: airlines' luxury brand partnerships - TrendWatching

Understand new global and regional consumer trends and uncover innovation opportunities

THE FUTURE OF LUXURY - TrendWatching

From THE QUINTESSENTIAL SELF to POST-DEMOGRAPHIC LUXURY – here are five trends reshaping THE FUTURE OF LUXURY in 2017 and beyond!

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    I am an insight consultant with 20 years expertise connecting marketing with the insights that make it matter. I am motivated by impactful work. I bring a Try It / Tweak It / Use It / Share It approach to client challenges. My "applicability radar" is always up. In fact, I think of myself as a cross between Russell Crow in Beautiful Mind and Melanie Griffith in Working Girl. Despite an array of seemingly disparate career influences, I spent the last 20 years looking for and making connections. I have been drawn to brands since before I could spell B-O-L-O-G-N-A.

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