Once you start thinking about time as the currency, it becomes easier to see which companies will succeed and which will fail. The ones that save us time will become the most valuable.
Macau is the hedonistic stomping ground for China’s elite. And the City of Dreams wants to be a unique city within the city.
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From THE QUINTESSENTIAL SELF to POST-DEMOGRAPHIC LUXURY – here are five trends reshaping THE FUTURE OF LUXURY in 2017 and beyond!
Consumers are shifting away from purchasing luxury goods in favor of splurging on wellness as a luxury. Traditional brick-and-mortar retail stores like Saks Fifth Avenue and Nordstrom are responding with exciting retail offerings. Read more here.
A recent study suggests that when people spend their extra cash to get help with time-consuming chores, they're likelier to feel better than if they use the money to buy more things.
Researchers found that spending money to save time actually makes people happier than buying material goods.
In the final of a three-part series, we investigate the emerging phenomenon taking brands to the limits of ‘Luxury 3.0’ – where sensploration, experiences and ‘savoir faire’ rule supreme.
Influencer marketing is fast becoming a widely used marketing strategy, with a reported 84% of marketers planning to run influencer marketing campaigns in 2017. With the term influencer being used more and more, what exactly does it mean for luxury brands? Digital Luxury Group’s Genna Meredith reports on the six categories of influencers luxury brands need to consider.
What a new study reveals about this so-called dilemma of happiness
Experts lead by Harvard Business School have found that paying to delegate household chores has psychological benefits, reducing time management stresses and increasing life satisfaction.
Valuing your time more than the pursuit of money is linked to greater happiness, according to new research published by the Society for Personality and Social Psychology.
The key to entrepreneurial success lies in mastering your time. Here’s 4 ways on how you can do exactly that
Especially for big purchases.
At the end of last year we were intrigued by Richard Smith’s article in Research Live where–using a qualitative methodology (Zaltman’s metaphor elicitation technique)–his team found that “time is central to luxury.” This was a novel view–the idea that time is an intangible luxury good–with interesting marketing implications. It got us thinking, were there any other intangibles that could also be reconsidered like this? What about privacy?
Understand new global and regional consumer trends and uncover innovation opportunities
From THE QUINTESSENTIAL SELF to POST-DEMOGRAPHIC LUXURY – here are five trends reshaping THE FUTURE OF LUXURY in 2017 and beyond!
I am an insight and experience consultant with 20 years expertise connecting marketing with the insights that make it matter. I am motivated by impactful work. I bring a Try It / Tweak It / Use It...
