5 Innovation Metrics and How to Test Them

Run ads on platforms like Google and Facebook targeting your customer problem. Count your click per 1000 impressions.

Create landing pages with copy, imagery and a compelling "call to action" button to sell the solution. Count your button clicks per 100 visitors.

Display a price point with a "Buy Now" button. Count the click on "Buy Now" per 100 visitors.

You can use Google Analytics to track the percentage of new versus returning visitors, monitor email engagement with mailchimp, or track individual user engagement with Kissmetrics.

Referral programs such as InviteBox and ReferralCandy help you track the number of invited and converted users.