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Updated by Vanhishikha Bhargava on Sep 17, 2017
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Startup Lessons

A startup needs to face a number of challenges from ideation to the point of taking a product/ service to the market. Let's share some startup lessons in this list and make the going easy.

Why You Shouldn’t Build What Your Customer Asks For and What To Do Instead

Is building every feature your customer asks for the best way to build a product? Try this method instead of just building features blindly

Why you need to have a two way conversation with customers - Exotel

The only way for a business to survive in the digital space is to keep its customers engaged with the brand through contextual communication. Although some businesses manage to communicate with their customers, what most businesses tend to miss out on, is establishing a conversation. So what’s the difference?

Outbound Calls 101: Simple Tips To Make Your Call Campaigns Work - Exotel

The performance of outbound calling campaigns has changed drastically as the business world moves more towards a qualitative and a relationship focused approach. There are many factors that determine the success or failure of an outbound campaign – most lie in the right planning and preparedness of such campaigns.