To celebrate the 35th birthday of Hello Kitty, Japanese "jewelry water" company Fillico launched the Hello Kitty series of luxury water. Each Swarovski-crusted bottle Hello Kitty Fillico is $ 100, cheap and you can get your name engraved on it for another $ 25 engraved. The bottles come in 5 colors and themes: red for friendship, pink for cute, yellow for "heartful", green for desire and lavender for sweet.