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Updated by Mohammed Khan on Jul 06, 2017
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Advertising & Marketing News

Read all the latest news related to advertising & marketing in India. Stay Updated !!!

IMS Internet Media Services to acquire majority stake in Httpool

IMS Internet Media Services (IMS), a subsidiary of Sony Pictures Television Networks and one of the largest digital ad sales and media buying companies in Latin America, on Thursday announced it has reached an agreement to acquire a majority stake in Httpool, an international cross channel ad network, with a presence in Central and Eastern Europe and Asia.

ABC asks member publications to submit audited circulation figures by August 16

If a publication fails to furnish the audited circulation details for even a single audit period of six months, it cannot be considered for certification during the subsequent assessment

Companies need to become a content creation engine: Jeffrey Dachis

Jeffrey Dachis, CEO and Founder, One Drop (and Co-Founder of Razorfish), shares his thoughts on the importance of earned media as opposed to paid media

Is content really king on YouTube: Content creators have their say

Is content really king on YouTube even after bizarre videos take centre-stage on the platform?

Personalised ad generates 3x the engagement of a non-personalised ad: Naren Nachiappan, Jivox

Naren Nachiappan, MD India of Jivox, elaborates on the Jivox model, significance of personalised ads, path-breaking trends, ad blocking and more

Ad from across the border starring Fawad Khan has Indians in a tizzy

Fawad Khan�s appearance in Pakistani property portal Zameen.com�s TVC is just what his Indian fans needed

Why weak marketing of Tubelight made things worse…

Tubelight has turned out to be a box-office dud due to a weak storyline and an even weaker Salman Khan; film experts believe that the film could have done much better had it been promoted in the right way

Free TV viewership to touch 46 million households by 2020: EY report

The report also notes the implications of growth in free television for broadcasters and distribution companies in the near future

STARring Uday Shankar: Failures are huge assets but success can be a big liability

As Uday Shankar, Chairman and CEO at Star India completes a decade at the helm, he reflects on his journey that had him take bold calls, bet big on the power of digital and sports, leverage the power of media for social good and challenge the status-quo to build India�s largest entertainment media company

Honda launches campaign for CB Shine SP

The �Effortless Style. It�s Special!� campaign�s central theme is how the technologically advanced CB Shine SP lets the rider effortlessly boast his personal style