Advertising & Marketing News

IMS Internet Media Services (IMS), a subsidiary of Sony Pictures Television Networks and one of the largest digital ad sales and media buying companies in Latin America, on Thursday announced it has reached an agreement to acquire a majority stake in Httpool, an international cross channel ad network, with a presence in Central and Eastern Europe and Asia.

If a publication fails to furnish the audited circulation details for even a single audit period of six months, it cannot be considered for certification during the subsequent assessment

Jeffrey Dachis, CEO and Founder, One Drop (and Co-Founder of Razorfish), shares his thoughts on the importance of earned media as opposed to paid media

Is content really king on YouTube even after bizarre videos take centre-stage on the platform?

Naren Nachiappan, MD India of Jivox, elaborates on the Jivox model, significance of personalised ads, path-breaking trends, ad blocking and more

Fawad Khan�s appearance in Pakistani property portal Zameen.com�s TVC is just what his Indian fans needed

Tubelight has turned out to be a box-office dud due to a weak storyline and an even weaker Salman Khan; film experts believe that the film could have done much better had it been promoted in the right way

The report also notes the implications of growth in free television for broadcasters and distribution companies in the near future

As Uday Shankar, Chairman and CEO at Star India completes a decade at the helm, he reflects on his journey that had him take bold calls, bet big on the power of digital and sports, leverage the power of media for social good and challenge the status-quo to build India�s largest entertainment media company

The �Effortless Style. It�s Special!� campaign�s central theme is how the technologically advanced CB Shine SP lets the rider effortlessly boast his personal style