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People are already using Push Notification as their marketing channel. However to get higher click rate, they need to avoid these mistakes while sending notifications.
All users are not same, so segment your user properly. A well segmented user can give upto 30% click rate as compared to non-segmented list.
We need to understand that Push Notification and Email are different. Push Notification are for live consumption. Once user clicks on the Notification is gone. So the landing page becomes very crucial while sending out push notifications.
Similar to any marketing channel, timing is very crucial while sending out push notifications. You can check out the customer insight dashboard at PushEngage which offers free Push Notification service.
You should always remember that call to action is very important while sending push notifications. Since the text area is small, choose your word wisely. For more details, you can click here.
Without proper planning, nothing works and same goes for push notification. You should plan your types of campaigns you want to run with push notifications.
