Mission and vision statements of some of the top brands

Apple has expanded upon its original mission and vision statements in the recent years. Its vision statement lays stress on its fundamental values like product excellence and innovation

Microsoft’s vision and mission statements are mainly aimed at the people and corporations they benefit. The global computer giant aims to empower the planet with the latest in computer technology.

Being the biggest online retailer is not easy. You have to show strong commitment, focus and long term perspective. Much has been said about Jeff Bezos and his vision

Mission vision and values all are important for running businesses efficiently and effectively. An analysis of Coca Cola Mission, Vision and Values.

Starbucks’ mission statement does not talk about its product. It is more or less directed at the customer. Whether it is about nurturing the human spirit or one cup, one person, it is more about serving the customer and the humanity.

Pepsi is a global brand operating in the food and beverages industry. As per its mission and vision statements there is a purpose behind its performance.

The focus in its mission or vision statement is on the size and scope of business as well as on its position in the industry. Yes, Ford does not forget to stress upon its unity

Facebook is actively growing and has acquired a number of other brands. Here follows an analysis of Facebook’s mission and vision statement.

In its more than 30 years of existence, CISCO has seen a lot of growth and expansion. In this span of time, it has acquired more than 150 brands.

Caterpillar is a major producer of industrial vehicles and equipment with a large brand portfolio. Over the last few years, weak economic scenario in several of its markets has hurt its profits.   As a result its focus is on new things like creating new revenue streams. Apart from its heavy vehicles business, the brand has also invested in many other businesses including financial services, energy, environment and solar turbines. Despite the poor performance over the last few years, the brand is not pessimistic about its 2017 performance.  Its performance in China has started recovering and could improve further if recovery in the Brazilian economy begins. Caterpillar’s diverse portfolio could enable faster recovery for the brand. Caterpillar has shown the power of excellent strategy and has grown an umbrella brand whose power lies in its diverse portfolio.  Apart from these things, the brand has focused on sustainability and environmental protection. Here is an analysis of Caterpillar’s mission, vision and strategy.

HP provides technology products, software and services to individual consumers, enterprises and the government. An analysis of its mission and vision

An analysis of Lenovo's mission and vision statements, the leading PC maker globally..its present and its future....Read further.....

Since being founded by Conrad N Hilton in 1925, Hilton Hotel has expanded its presence to 104 countries. An analysis of its mission and vision..

Under Armour, whose mission is to empower the athletes continues on its pursuit of innovation. Here is a discussion of its mission and vision statements....

Google’s mission is to organize the world’s information and make it universally accessible and useful. So, at the end Google aims to make the internet and enriching experience. It is why Google has become such a familiar name to us all.