The Science of Social Media Sharing for Businesses

I recently went to a digital marketing conference, where I listened to some industry ‘experts’ talk about Facebook marketing.  I agreed with most of the things I heard– or at the very least I didn’t disagree with most things– but there was one ‘tip’ that made my head spin.

The phrasing and structure of a Facebook status update correlates strongly to how users will engage with a post. For the best post engagement, use a call to action (CTA).

Understanding the difference between them is key to an effective social media campaign in today's digital world.

Delete or not to delete? Learn what to do when you accidentally post something you didn't mean to.

It’s a simple question that I’ve yet to find a real answer to.  Lots of people try to answer the question in a roundabout way with tips and suggestions—post more photos and videos, use fill-in-the-blank posts, keep your post length short, etc.  I’m even guilty of doing this.  But the truth is that these tips don’t really help social media marketers understand what Facebook marketing is—or more specifically what Facebook page posts are—at the core.

If your brand is in the social media space, Instagram should be part of your daily vocabulary. Learn everything from the basics to how other brands have used the photo-sharing service.

Just because you can do something, doesn't mean you should. Posting tweets on Facebook might be time-efficient, but it can do more harm than benefit.

To keep an audience captivated, marketers need to create and repurpose content that resonates.

Discover how these Facebook apps can add selected boards, pins or entire Pinterest account into Facebook Page. Choose the app that best fits your (brand) needs.

Encouraging people to engage with your brand on social media is hard enough. Commit these mistakes, and you made it even more difficult.

There is at least one similarity between social media and a face-to-face conversation: you need to watch what you say if you don't want to get in trouble.

Most experts will tell you to never delete negative feedback on your Facebook fan page. In most cases, this is true. In fact, fans expect to see the occasional negative comment. After all, you can't please everyone. While you shouldn't delete every negative comment, there are three occasions when it is perfectly appropriate to delete certain comments.

Big brands run successful promotions all the time using the same tools your business has. Learn from McDonald's how you can improve your social media strategy.

If a Twitterer tweets when no one’s around, does it still make a sound? Perhaps, but it’s impact leaves something to be desired.

Learn how auto-publishing blog content can actually help you generate way more leads for your business.

Social media marketing always makes me think of the old Chinese Water Torture method, drip, drip, drip!

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We really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape. You can say it’s a stupid application, that no business gets done there, but there are too many of us (including me) that can disagree and point out business value. I’m not going to address the naysayers much with this. Instead, I’m going to offer 50 thoughts for people looking to use Twitter for business. And by “business,” I mean anything from a solo act to a huge enterprise customer.

Small businesses: check out these useful tools recommended by the pros to help you execute your social media strategy to effectively build your business.

Twitter users are 33X more active than Google+ users, according to a new study by social media research firm Umpf. While Google+ claims 170 million user...

How does content go viral today? Well, it has to be shared and while we cannot expect every piece of content we create to go viral, we can work to give it the best chance of being shared as much as possible.

Take a look at 5 social media campaigns that teach what NOT to do when developing your business social media strategies.