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Updated by Púca Mobile on Jun 12, 2017
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Mobile Marketing and Technology Insights for your Business

Mobile marketing and mobile technology articles covering the latest trends with expert advice. Please add your favourites and don't forget to vote!


Thought QR Codes Were Dead? Think Again!

From the brink of extinction to becoming a key building block in 'intelligent' mobile commerce and marketing, we look at the journey of QR code technology...

Apple Pay Ireland: What You Need to Know

Apple Pay comes to Ireland as a new contactless payment solution. We explore the pros and cons, competitors, and what it means for Irish customers.

Guide: How to use Apple’s iMessage for stand out SMS Marketing

Explore the benefits of the iMessage link preview for SMS marketing and learn how to attract customers using branded links.

FMCG Promotions: 6 Ways to Think Mobile and Disrupt the Disruptors

We take a look at how the FMCG sector can utilise mobile promotions to retain shelf space and consumer mindshare in a digital age.

7 Key Mobile Customer Care and Account Management App Features

A mobile app is an essential tool in customer retention. We take a look at key customer care and account management features of a well-designed mobile app.

5 Native Mobile App Benefits (Even If You Have a Mobile Website)

We take a look at the benefits of mobile apps for business and why a mobile responsive website and a native mobile app are not mutually exclusive.

6 Mobile Technology Trends for Business in 2017

With mobile technology expected to dominate many business strategies in 2017 we're predicting six trends that will be at the forefront of this.

How Smart Codes deliver Smart Promotions

We examine how Smart Codes (intelligent unique codes or tokens) have become an essential part of Smart Promotions for savvy brands and retailers.

Android Pay: What You Need To Know

Now available in Ireland, we explore what Android Pay has to offer as a full service mobile payments platform for the consumer and business.

The Current State of Mobile Payments in Ireland

We examine the adoption of mobile payments technology in Ireland and why services such as Apple Pay & Android Pay will be great for Irish consumers.

Why Mobile Coupons should be integral to your Mobile Marketing Strategy [Infographic]

We take a look at why mobile coupons should be included in your next marketing campaign with supporting global trends summarised in a take away infographic.

4 Reasons Your Business will benefit from a Customer Self-Service App

Customer self-service apps are on the agenda for most businesses, and the necessary skills are at an all time premium. We take a closer look...

What can marketers learn from Pokémon GO?

Does Pokémon GO offer us a glimpse into the future of Augmented Reality (AR) and contextual marketing? We explore some of the learnings for brands...