Mobile Marketing and Technology Insights for your Business

From the brink of extinction to becoming a key building block in 'intelligent' mobile commerce and marketing, we look at the journey of QR code technology...

Apple Pay comes to Ireland as a new contactless payment solution. We explore the pros and cons, competitors, and what it means for Irish customers.

Explore the benefits of the iMessage link preview for SMS marketing and learn how to attract customers using branded links.

We take a look at how the FMCG sector can utilise mobile promotions to retain shelf space and consumer mindshare in a digital age.

A mobile app is an essential tool in customer retention. We take a look at key customer care and account management features of a well-designed mobile app.

We take a look at the benefits of mobile apps for business and why a mobile responsive website and a native mobile app are not mutually exclusive.

With mobile technology expected to dominate many business strategies in 2017 we're predicting six trends that will be at the forefront of this.

We examine how Smart Codes (intelligent unique codes or tokens) have become an essential part of Smart Promotions for savvy brands and retailers.

Now available in Ireland, we explore what Android Pay has to offer as a full service mobile payments platform for the consumer and business.

We examine the adoption of mobile payments technology in Ireland and why services such as Apple Pay & Android Pay will be great for Irish consumers.

We take a look at why mobile coupons should be included in your next marketing campaign with supporting global trends summarised in a take away infographic.

Customer self-service apps are on the agenda for most businesses, and the necessary skills are at an all time premium. We take a closer look...

Does Pokémon GO offer us a glimpse into the future of Augmented Reality (AR) and contextual marketing? We explore some of the learnings for brands...