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Updated by Andy Crestodina on Jul 02, 2013
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Guest Posts: Andy Crestodina

This is a list of guest blog posts published by Andy Crestodina, ending with December 2012. Andy's 2013 posts are on a separate list.,,

12/20/12 10-Point Guide for Blogger Collaboration

A simple 10-point guide (and quiz) for blogger collaboration, from guest blogging to coordination and timing.

12/19/2012 Internal Linking: An SEO Shortcut |  Digital Marketing Institute

Links are a big factor in search engine rankings, but good links from trusted sites are hard to earn. Some bloggers will spend hours writing and pitching guest posts just to get one high-quality link. But lots of web marketers miss the easiest opportunity to build links: internal linking.

12/3/2012 I Hate Social Media

We all know pros who scoff at Twitter, fear Facebook, and loathe Pinterest. But there's a 'right way' to NOT use social media. Read on for three tips.

11/26/2012 SEO Topics: What to Write. How to Rank. |

Tips of selecting topics that have a natural advantage in search...

11/21/2012 Responsive Web Design: The Next Mobile Mega-Trend | Technori

Welcome to the next evolution of websites: responsive web design…

11/16/2012 2013 Search Trends: What Google Wants for Christmas | NBC Chicago

There are lots of things that Google might like for the holidays. They would love for Santa to leave some favorable legal rulings in their stocking and an extra billion in ad revenue under the

11/5/2012 Interview with Sagar Kamdar, Google's Director of Product Management

Full transcript of the interview with Sagar Kamdar, the Google engineer on the Authorship program.

11/1/2012 Chicago’s Place in the Future of Marketing and Publishing | NBC Chicago

Chicago has always been a publishing town. We’ve been the home to publishing powerhouses (Donnelley), major magazines (Playboy, JET) and dozens of newspapers. We even have a neighborhood called Printers

10/22/12 Are You a Content Marketing Expert? Take the Black Belt Test | MarketingProfs Daily Fix Blog

Only if you've mastered at least one of the techniques outlined in this post do you have a legitimate claim to the status of black-belt content marketer.

10/17/12 Content Marketing Evolution: Step-By-Step Guide

From a simple online presence to full-fledged marketing, companies move through specific stages. Use this guide to power your content marketing evolution.

10/9/12 The Giant Robot Guide to Combining Marketing Tactics by @crestodina | Spin Sucks

Robots need help defending the universe. Your marketing needs help too. Here’s a guide to help build a giant marketing robot from a single piece of content.

10/2/2012 Travel Web Design: How to Build a Site That Goes Nowhere | Artfans Design

Few industries rely more on web marketing than travel. Imagine taking a trip without first researching online. It sounds crazy, doesn’t it? However, few industries are also as competitive. There are huge players. The Expedia portfolio sites brought in $3.8 billion in revenue in 2011. For the travel website designer, it’s David vs. Goliath in a life or death battle.

9/26/12 Content Marketing strategy: Are you good, fast, or cheap?

This article explores how content marketing is like a manufacturing process. You can't have everything!

9/24/2012 Four Secrets to Building a Giant (Fake) Audience on Twitter | Business Unplugged | Carol Roth

Nothing is more important than the size of your Twitter following. So, you have to grow your following fast. Don’t worry about who is following you. Don’t worry about making connections. Just focus on the numbers. 

9/10/12 How to Guest-Blog Like a Champion: SEO, Social Media, and Google Author Stats : MarketingProfs Article

This article shows you the nitty-gritty of a powerful content marketing tactic that makes use of two of online marketing's most powerful tools: SEO and social media.

9/3/2012 12 Most Vital Reasons to Use Lists

Andy Crestodina itemizes the 12 Most Vital Reasons to Use Lists.

8/21/12 Dominate Your Personal Brand On Google With This 14 Point Checklist

Google yourself. See that? It’s your personal brand. Unless you love everything about each listing on the first page, us this 14-point personal branding SEO checklist.

8/16/2012 Ring! Your Best Web Marketing Tool is Calling by @crestodina | Spin Sucks

Your best web marketing tool is not always the social networks. It can also be the phone. Try calling someone and see what happens, collaborate, offer to help.

7/30/2012 Talk About Your Goals: Goal Setting Success | Liz Strauss at Successful Blog

Research shows that writing down a goal increases the chance of achieving that goal. The same research shows that talking about your goals makes success even more likely...

7/26/2012 How to Simplify Your Website | NBC Chicago

When it’s time for a website redesign, people say they want something “clean” and “modern.” Often what they mean is “simple” and “uncluttered.” Usually, this is because their current site is a cluttered mess.

7/20/2012 Chicago Coworking Spaces: Everything You Need To Know | Technori

Is it time to get your idea out of that second bedroom? Not ready to sign a lease for a workspace? You’ve got options. There are now at least six coworking spaces in Chicago, each with different amenities, pricing options and vibes. Let’s take a look.

7/02/2012 Overcome Writer's Block Forever by @crestodina | Spin Sucks

Writers block is a myth. It's telling you what you are attempting to write is uninteresting or poorly researched. There are two things you can do to beat it.

6/25/2012 Welcome to the Moxie Awards | Technori

In recognition and celebration of the tech scene, hundreds of the biggest names in the business are here at Park West. It’s sold out and I have no ticket, but a friend somehow gets my name onto the (iPad-powered) guest list.

6/05/2012 Nice Blogs Finish Last

Is your blog too nice? This post by Andy Crestodina shows you how to avoid the nice blog syndrome and turn it into a strategic enterprise that drives behavior.