We are proud of our blog here at Clareville, and we like to think we cover a wide range of current topics. We hope you enjoy what we have to say as much as we have enjoyed writing these posts.
It’s one week before the General Election; the temperature in the debate is rising as the polls show the gap between Conservatives and Labour closing and both parties are adopting new PR strategies and tactics.... (Read More)
For a journalist, they are an illuminating way to add colour to an article with personal opinion and examples of a product in action. For the brand they show how the product or service works with the backing of a testimonial from a client. For the buyer, it is free PR... (Read More)
The adage is a that a picture is worth a thousand words and whether you are a brand, business or politician, the photo opp is key in public relations activity. A public face allows your target audience to identify and engage. However, not all of these go according to plan and without a professional to advise, things can go rapidly awry. Just ask any of these unfortunate individuals below.... (Read More)
‘During the US election campaign, fake election news stories generated more engagement on Facebook than the top election stories from 19 major news outlets combined’ quotes CIPR President Jason MacKenzie as he welcomed the Culture, Media and Sport Committee’s investigation into ‘fake news’ on behalf of the PR industry.... (Read More)
United Airlines’ reputation has taken a massive hit after video emerged of law-enforcement personnel violently dragging a passenger from his seat on a flight to Louisville, Kentucky, from Chicago on Sunday.... (Read More)
And: ‘News is something that someone, somewhere doesn’t want published. Everything else is PR.” There is a hard kernel of truth in this nugget, attributed to both William Randolph Hearst and George Orwell.... (Read More)
Diono were thrilled to have cocktails and canapes with celebrities, press and bloggers at an exclusive product launch on Thursday 1st June in London. The event was held to launch the Diono Quantum, a multi-mode travel system from 0-3 years and the first stroller from the US travel brand... (Read More)
What if there was a complete IT crash at your business? A product recall? An outbreak of illness blamed on your organisation? Or a fire? A fatal accident? A flood? Staff malpractice?
How would your team cope with communicating internally and externally? What if senior managers are on holiday? Is the crisis communications plan sound?.. (Read More)
It’s hugely anticipated, widely dissected afterwards and generates incredible amounts of media coverage. Party policy manifestos? No, handshakes.
The recent focus on all things grip and grin began, of course, with Trump. The U.S. President’s handshakes have become legendary. His awkward encounters with world leaders have prompted hundreds of viral memes, videos and photos over the last few months, but analysts say there’s more to his handshakes than just comic appeal: Trump’s wide range of pulls, yanks and tugs are significant power moves intended to signal alpha dominance... (Read More)
