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Updated by Rahul Divan on Oct 10, 2017
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Rahul Divan Rahul Divan
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9 Strategic Tips for Beating Out Your Big Competitors

Are you tired of having a lot of contacts and promising words like “I’ll call You” but still, have no sales coming in? If you are currently experiencing this in your sales strategy, then it’s time for you to learn how you can generate leads for your business.

Here are the top 5 tips to help your business and will help you to learn how you can create leads for your business, and turn those numbers into buyers!

1

Think website

Think website

The importance of a website cannot be overemphasised, a well-designed and easy to navigate website is one of the best ways to turn visitors into customers.

Ensure that you have quality contents good enough to keep the visitor on your website for a minimum time of 10 minutes. Make good use of your option forms to offer your visitor; a free ebook, or a special invitation to your next sales meeting, or a special promo code for a certain percentage off what he or she is interested in, for an email exchange.

2

Be consistent on social media

Be consistent on social media

Do not take this likely! Your competitors are already using the social media to generate massive leads for their business.Facebook, Instagram, LinkedIn, Twitter; are good social media platforms you can use to generate leads for your business. Understand which social media platform works best for your business. Be consistent, be fun, and engage more with your online community. When your community finds value in what you do, they will tell others about your business.

3

Advertise

Advertise

To generate leads for your business, people have to know that your business exists. A business cannot thrive in isolation. In advertising your business, choose the right platform that will get you more engagements with your target audience; the social media platforms do that we’ll.

Ensure your website is good looking, full of valuable information, and easy to navigate; ensure that your optin forms pop up at the right time with something that will make them sign up for your newsletter.

4

Be a guest writer or blogger

Be a guest writer or blogger

Decide to share your knowledge and expertise with others by writing in a local newspaper, or a blog. If the audience finds your messages valuable, it helps them to solve a problem, or challenges them to start something, they will trust and like you, and when they do; they will be receptive to whatever product or service you have to sell to them.

5

Attend networking events

Attend networking events

This remains one of the most powerful ways of meeting directly with people and making new friends. The best businesses are those done in a friendly atmosphere. Networking events open the doors to endless opportunities for your business. When planning on attending a networking event, ensure you have the following;

  • A Wonderful Website
  • An Active Social Media Platform
  • Your Beautifully Designed Product or Service Catalogue
  • Good Dressence
  • Your Complementary Card.
6

Superior Customer Service

Superior Customer Service

Lack of customer service is one of the major complaints that customers have about big companies. Use this to your advantage because, as a small businesses owner, you have direct control of the customer service in your establishment.

Get to know your customers on a personal and professional level. This will help you understand what they want in a company and what their shopping needs are. Always go above and beyond to make the customer happy and instantly resolve any customer complaints. It is also crucial that you train your staff to provide the same excellent services, which makes your customers happy and keeps your staff working as a team.

7

Make Use of Social Media

Make Use of Social Media

Social media is a must for small businesses and is a great way to reach a large audience in a short period of time. Encourage customers to follow your social media pages and use this medium to promote sales, market new items or new changes to your store.

As a small business owner, you also have the advantage of knowing your local community and the happening within the community. This can help you cater your social media posts to talk directly to your local customers.

For example, a hardware store owner may want to advertise on social media a big sale on snow shovels, the day before a big snowstorm is in the forecast. This first-hand knowledge of the local community is an aspect the big companies just cannot compete against.

8

Inventory Control

Inventory Control

Keeping track of your inventory is a difficult task no matter what size your business is. You certainly want to keep enough items on the shelf for your customers to purchase, but if you overstock, it will cut into your profits.

Small businesses can now compete with the larger stores by using a point-of-sale software system. This software will provide you with real time sales and inventory data, current inventory in stock, how much inventory was sold, and customer purchasing history. This will make it easier to make the tough inventory decisions that are right for your business.

9

Personalized Attention

Personalized Attention

As a small business, you also have the opportunity to offer your customers personalised attention, which is something that big businesses just can handle. This may mean ordering special goods for your client or helping them determine what product will work best for them.

For example, if you own a local hardware store, you can help your customers determine what products they need to complete a special project. This can quickly make you the go-to person for help with repair or home improvement questions, which in turn can draw more customers into the store. This can also help build a trust between you and your customers, not to mention get the work out about your store.

In conclusion, the importance of creating leads for your business rebrands the prospect your business requires. Areas of concentration towards the business. Approach people you wish to meet with a smile, connect first with them by knowing what they do; after knowing about what they do, tell them about your business, hand over your beautiful designed catalogue to your prospect. Be social savvy; take a selfie with them, ask for their social media I.D and tag them. Never forget to exchange contacts, and also remind them that you’ll be in touch.

These methods will help you generate active leads for your business. All you need is commitment and Consistency!