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Online shopping has gained tremendous growth in the last few years. Now, merchant can reach at the larger target audience in lesser time. Listed below are some urls which will guide you reason behind eCommerce’s popularity.
eCommerce has achieved tremendous growth in the last decade, making it easier for online merchants to target a larger audience and rapidly increase sales. Consumers are able to visit retail stores virtually, select and purchase products and have them delivered to their doorstep. It is through an online website that the customers can shop for desired products from anywhere, anytime. This has resulted in an increased demand for expert Magento developers. Magento, a powerful platform for building eCommerce websites, helps businesses showcase their products and services on the web while attracting numerous customers and attaining business growth. A Forrester Research report forecasts that online retail sales will reach $370 billion by 2017. This growth will be powered by the penetration of mobile and tablet devices as well as the increased investment in eCommerce by traditional retailers. In this article, we have highlighted five reasons that have contributed to eCommerce’s popularity.1. Convenience of Shopping: Convenience is one of the greatest drawbacks of brick-and-mortar (or in-store) shopping. Instead of traveling through traffic jams and crowd, consumers can instantly access eCommerce websites or applications through their smartphone, browse through the product catalogs, pay online for the items purchased and get the products delivered at home. This is one of the greatest benefits of online shopping: it brings comfort while saving consumer’s time.2. Ease of Accessibility: Unlike brick-and-mortar (physical) stores, online stores are open 24x7. They do not have business hours. If you want to shop a product at midnight, don’t worry. You can go shopping during wee hours of the day, automatically transfer funds, and complete transactions while at home. The ease of accessibility also accelerates the entire shopping process.3. Ability to Browse Products with Ease: With online product catalogs, customers can browse through the products even when they are out of stock. Unlike physical stores, online shoppers can view all the products regardless of their availability. Customers can even subscribe for out of stock products and get notified when the product is back in stock.4. Ability to Purchase Globally: Another major benefit of eCommerce is that consumers can make global purchases. For example, if you wish to buy a particular leather jacket from Italy, no problem. You can easily find and purchase it online from any part of the world. eCommerce has brought the world closer and allowed customers to avail special products available in different countries without actually having to visit that country.5. Ability to Compare Prices: Besides bringing the global stores closer to consumers, eCommerce has also made the comparison of product features and prices easier. Consumers no longer have to visit multiple stores to compare product design and prices. They can simply make use of browser tabs to compare product catalogs on different stores. This even helps them to quickly purchase an item at the most competitive price.Certainly, eCommerce offers several benefits to online shoppers. Initially, when eCommerce was introduced, consumers hesitated shopping online due to the factors like purchasing products without trying, compromising on product quality, security of payment information, etc. But with the introduction of concepts like free returns and money back guarantee, many companies have instilled consumer’s trust in eCommerce. What are your thoughts about eCommerce? Do you shop products online frequently? Share your online shopping experiences with us through the comments.
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