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Updated by Pierluigi Casolari on Aug 16, 2016
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Startup Marketing Tools

This list features all tools that help a startup to grow/acquire new users/build a digital marketing strategy. Contributions are more than welcome. Disclaimer I'm cofounder of


Google Analytics Official Website - Web Analytics & Reporting – Google Analytics

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Google Trends

Explore Google trending search topics with Google Trends.




PowToon is a brand new presentation tool that
helps you create great presentations and marketing videos by dragging and dropping.

Facebook Advertising

A powerful tool for managing your Facebooks Ads and sponsored stories. Monitor likes, click-through rates, impressions, reach and more.

Email Marketing and Email List Manager | MailChimp

Free email marketing service from MailChimp. Design, send, and track HTML email campaigns with our simple tools. Get a fully functional free account.

Listly - Lists made easy + social + fun! - Listly

Listly helps bloggers and publishers engage readers with continuously evolving viral lists

Crazy Egg

A Heatmap is an easy way to understand what users do on your site. It’s a visual representation showing you where users click and what they do.

37signals: Web-based collaboration apps for small business

Goodbye to bloat. Simple, focused software that does just what you need and nothing you don't

InstaPage - Landing Page Marketing Made Simple ‹ Build, Publish, & Automatically Optimize Landing Pages

Landing Page Marketing increases conversions by an average of 20%. InstaPage provides the most simplistic, fast, & powerful Landing Page solution available. Marketing has never been this Easy! - Be a publisher

Publish Twitter, Facebook, Google+ or any web content into your own online newspaper.


Socialseek Pro is perfect for brands, celebs, teams... anyone looking to engage, grow, understand, and promote to a loyal fan base, and also enable these fans to be brand advocates. Upgrade your Sites and realize the force of Socialseek!

Google Alerts - Monitor the Web for interesting new content

Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your queries.

Google Trends

Market research and competitors analysis

KISSmetrics Web Analytics - Event Tracking, A/B Testing and Conversion Funnel Software

Giving you the knowledge you need to make better decisions. KISSmetrics is a revolutionary person-based analytics platform for your whole team. Get product, sales, marketing, customer support working together to improve the metrics that matter.

Google Experiments

Google Experiments to improve and launch A/Btest or multivariate test in your Google Analytics account

StartUp WebStrategy Tools

strategy tool to create marketing plan

Google Ads

Learn about advertising on Google and how to make money from your site.

SocialPointer- Real-Time Social Media Marketing Tools Campaign & Tactics

Become a Social Media Marketing Expert with our Realtime Social Media Marketing Tool & Social Media Marketing Examples Campaign & SMO Tactics

Splurgy – Social promotions on your website

enchourage your visitors to share your contents on your behalf

Home | Quantcast

Quantcast enables you to buy and sell targeted audiences in real time, and allows advertisers to view free audience reports on millions of web properties.

Alexa the Web Information Company

Alexa provides information about websites including Top Sites,
Internet Traffic Stats and Metrics, Related Links, Online Reviews Contact Information
and Search Analytics for SEM and SEO optimization. The Alexa Toolbar is a browser add-on
that shows data about sites as you surf the web

Landing Pages: Create, Publish & A/B Test Without I.T. | Unbounce

Unbounce lets marketers build, publish and test landing pages without IT or software. A/B testing and lead gen make it a powerful marketing tool.

Features | LaunchRock

I'm one of the first in line to set up a “Launching Soon” page in minutes with LaunchRock. Join me. #launch

Integrated social landing pages and campaign tools! | KickoffLabs

KickoffLabs helps businesses get customers with viral landing pages, newsletters, and useful customer insights you can build yourself!