Neff Associates
New and advanced technology, ongoing market competition, and customer expectations are a few of the major reasons why the web design industry is constantly changing.
If you want to keep your website looking visitor friendly and ahead of the curve, you need to know which trends to embrace and which to toss. Below are some of the latest design trends your company should be utilizing
Responsive web design creates a better user experience and ensures your website looks good on all devices (computers, phones, tablets, etc.). But, since mobile phones have become the primary device used for surfing the web, more companies are recognizing the importance of a website that effectively delivers content on a smaller screen. The responsive first approach simply means designing for the smallest screened devices first and then working up to the larger ones.
In 2015, mobile experience was added to Google’s core algorithm for ranking search results. Last year, Google announced their mobile-first index, in which Google will primarily index mobile content and rank search listings based on the mobile version of content. So, if your website doesn’t appear user friendly on a smaller screen, you’re already behind in the competition.
Content is an important piece of websites, undoubtedly. But to make your website more interesting, capture the attention of users and connect with customers on a more personal level, businesses need to create a rich user experience. Interactive storytelling uses different design elements such as high-quality images, videos, sounds, maps and other components to attract users.
Rather than generating traffic to a website’s homepage, more emphasis should be placed on getting traffic to dedicated landing pages. This means designing landing pages for the target market, and by directing visitors to landing pages, it will help increase conversions.
Rather than offer visitors various navigation options, websites are redesigned with fewer navigation choices so users can find what they are looking for faster. Also, since more people are accessing the web on their cell phones as opposed to their desktops, less navigation makes it easier to browse on a smaller screen.
Make sure your website design is up-to-date with these trends. Contact our web design company in Philadelphia today: 215-987-5500.
Our mission at Neff Associates is to help make your business truly stand out. With 25 years of experience in helping local and national brands grow, we are dedicate...
