The highly popular festival is often advertised across the globe. The festival takes place in January and is a shopaholics dream come true; if you love bargain shopping this is the festival to attend. The fair which runs for a month boasts an influx of over 2 million visitors from across the world. This is a time when accommodation is scarce in Dubai and if you plan on staying at a popular luxury hotel Dubai has to offer, do consider early bookings. The lure is so big that at this time the entire city is in a holiday mode with likes of fireworks, concerts and other forms of entertainment taking place.