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Updated by Iflauntme Ventures on Jun 28, 2017
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Fashion Trends

For women who believe in Indian fashion inspired by a global spirit and rich conversations on Fashion brands, Spaces, and Home décor and design.

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HOW TO | WATERPROOF MAKEUP FOR SUMMER

HOW TO | WATERPROOF MAKEUP FOR SUMMER

It is a harsh summer this year and heaven bless those with combination or oily skin. Only they know what it feels like to be a ‘meltdown’ case. Every morning you make the effort to dress up, carefully apply winged liner and ensure your mascara stays smudge-free – but for how long? The few moments after you step out the smudging saga begins. You wish there was real waterproof and sweatproof makeup that worked like magic. Well, there are! Here’s what you need to know about them. Article Source : http://bit.ly/2pIjvTf

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THE TWO F’S,FASHION AND FEMINISM BRINGS “THE FEMINIST OUT IN YOU”

THE TWO F’S,FASHION AND FEMINISM BRINGS “THE FEMINIST OUT IN YOU”

logan t-shirt trend is having its moment in Fashion and we are loving it | From designers on the runways to people on the streets, they have made it clear it is here to stay this spring summer 2017. Dior, Sacai, Michael Kors, and more are embracing this trend. Dior’s “We Should All Be Feminists” slogan blazoned t-shirt registered Maria Grazia Chiuri as a designer who has brought activism from the streets to the runways. The trend caught up fast among fashion influencers including Chiara Ferragni of The Blond Salad, Oscar winner Natalie Portman and Madonna at the women’s march, ladies went all out in embracing and adorning the slogan t-shirt trend. Pushing forward on the current sentiment, ‘’business of fashion’’ started the #TiedTogether movement to voice people’s opinion collectively. #TiedTogether brings celebrities, fashion designers, digital influencers and everyone across the globe to tie a white bandana as a sign of solidarity and inclusiveness.

Source : http://bit.ly/2qLZjNt

2

Summer Wardrobe

Summer Wardrobe
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FALL QUINTESSENTIALS TO LOVE, WEAR AND REPEAT

FALL QUINTESSENTIALS TO LOVE, WEAR AND REPEAT

September marks the beginning of a new season for fashion. As the four sartorial capitals of the world gear up for the fashion-packed month, it’s time to build your 2016 Fall wardrobe. We did the homework for you and decoded F/W 2017’s most wearable trends from New York, Paris, London and Milan. Here are key statement pieces to invest in for the season ahead

Source : http://bit.ly/2p46nUs

5

HOW TO WEAR SHEER FABRICS

HOW TO WEAR SHEER FABRICS

Sheer fabric and clothing is one of the coolest ways to beat the heat this summer. But it’s tricky! From mini skirts to tank tops, blouses, pyjamas, or pants – sheer seems to be the ideal choice. Wear it with care and you’re good to go. Here are a few ways to wear sheers without making a fashion faux pas

Source : http://bit.ly/2pB1LWP

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IFM LOVES | LIGHTWEIGHT SCARVES

IFM LOVES | LIGHTWEIGHT SCARVES

Scarves have graduated from being an optional add-on to a summer must-have that can complete any look. Lightweight scarves are a rage – they are versatile and you can wear them any way you want. A scarf can even add quirk and colour to your workwear – it all depends on the way you wear it. Here are a few fun ways of styling it.

Source : http://bit.ly/2p4OvrH

7

MOODBOARD | NAUTICAL VIBES

MOODBOARD | NAUTICAL VIBES

Nautical fashion is evergreen! From Audrey Hepburn to Kate Middleton, maritime-inspired clothing has influenced fashionistas for decades. The nautical theme is comprised of shades of blue, white and red (usually combined together), Breton stripes, cord details and sea-inspired prints. Though a vintage style of dressing, nautical theme looks fresh every season – it’s definitely a staple in our summer wardrobe.

Source : http://bit.ly/2pIWZXr

8

SS16 TREND ALERT | DRESS OVER PANTS

SS16 TREND ALERT | DRESS OVER PANTS

Pairing a dress over your pants might seem a bit too adventurous but is, currently, the hottest trend of SS 2016. Teaming these two separates together could seem intimidating but, if done with attention to detail, can add a distinctive character to your look. International runways, replete with this trend, give us ample cues on how to experiment with this trend.

Source : http://bit.ly/2p47DL7

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make-up

make-up

Get the perfect make-up glow like J-Lo. Don’t worry it doesn’t include a tanning salon

Source : http://bit.ly/2p4577B

11

IKAT IS FOREVER

IKAT IS FOREVER

A zig-zag weave, which we are all too familiar with, ikat has an authentic glamour and inherent vintage charm that transcends all trends. From traditional wear to bikinis, sarongs, and accessories, ikat has indeed come a long way from being only a black-white bleeding dye technique.

Source : http://bit.ly/2pmWMqQ

12

WHAT YOUR WATCH SAYS ABOUT YOU

WHAT YOUR WATCH SAYS ABOUT YOU

Your watch tells more than time
As Tag Heuer would put it, it shows what you are made of. Like an oracle straight out of Spartan times, your choice of watch can help others predict your style sensibilities quite well. Whether you are a classy dame, an edgy lass, or a modern madame, trust us and invest your energies in buying the ‘perfect’ watch, because there’s one out there and it’s waiting to define you like no other. To help your wrist find its Mrs or Mr Right, we matched personality traits with watches that work the best with them. So, if you are the one to wear your heart on your wrist, read on |

Source : http://bit.ly/2r77VxE

13

ARE YOU DRESSING LIKE A LADY

ARE YOU DRESSING LIKE A LADY

Cinema, like a time machine, has taken us to some of the most feminine (if not feminist) centuries of all times – when being a lady meant dressing like one. While the lady of yesteryear claimed her charm with corsets and headdresses; today’s lady prefers to claim her aura sans lace and curtsy.
So how can one dress like a lady today? Well, to make it easy for you we have combined popular lady-like traits and mashed them ever so gently with today’s style.

Source : http://bit.ly/2qcjxA2

14

A WAVE OF BENARAS WEAVES

A WAVE OF BENARAS WEAVES

When all the designers were talking about the ‘Revival of Benaras’, our first question was, “Was it ever gone?” Then again, a closer look at the craftsmanship and one could see why everyone was going ga-ga over Benaras. The beautiful motifs, the colorful textile and a rich heritage backdrop, all this woven in fine zari designs.

Source : http://bit.ly/2qMI41K

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NEW LAUNCH | H&M CONSCIOUS EXCLUSIVE 2016

NEW LAUNCH | H&M CONSCIOUS EXCLUSIVE 2016

H&M’s tryst with sustainability goes back to the 90’s when organic clothing was an emerging trend. Now an active facilitator of ethical fashion, H&M has announced their latest collaboration with the Musée des Arts Décoratifs in Louvre, Paris, to celebrate the new H&M Conscious Exclusive collection. This is the brand’s fifth launch in the Conscious Exclusive series. Launched with a promise to “show that high-end fashion can be sustainable,” the collection draws heavy influences from the museum’s archives.

Source http://bit.ly/2qjFc7L

16

WHAT’S NOT TO LOVE ABOUT SHOES?

WHAT’S NOT TO LOVE ABOUT SHOES?

All the comfort of flats, sassy heels and embellished sandals, are all trending this summer | Our top summer shoe style picks.

Source : http://bit.ly/2qny0LD

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SMART INVESTMENTS | HANDBAGS

SMART INVESTMENTS | HANDBAGS

This is one question we get asked a lot! Being women, we know just one is not enough! Having said that, and accepting the challenge, we narrowed it to 3 main categories for a more reasonable way of consuming fashion. We don’t want you to be bored of an item you invest in or one that will look outdated a few years after. Neither are we moving away from the classics. But there is no need to break your bank for the “it’’ bag, as the trend changes every season. Our categories are based on the usage you will get out of the bags you invest in. Our take is, every woman’s closet should have 3 bags -one big, one medium and one small. These cover your day, week, month and even year(s)!

Big Hand Bag | This is a bag that is your daily companion – be it work, running errands, taking your kids to school or simply attending lectures. Hence, the thought process behind this has to be very careful. Keep two things in mind: the colour you invest in should be solid. It can be black (our all-time favourite), brown, or navy blue. These colours are versatile to pair with daily outfits. The styles can vary from hobo to totes, hand held to shoulder bags. Second point is to invest in a good leather bag. Leather ages beautifully and will not let you down if you opt for casual or semi-formal attires.

Source : http://bit.ly/2sCoohK

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PURPLE IS THE NEW BLACK

PURPLE IS THE NEW BLACK

“When I am an old woman I shall wear purple with a red hat which doesn’t go, and doesn’t suit me.” | The opening lines of ‘Warning’, by the British poet and author Jenny Joseph, are an ‘in-your-face’ snook about letting go of the sobriety of youth and embracing a cackling, gleeful loucheness in old age.

Viewed through the lens of fashion, however, ageing raises the niggling question of the changes a wardrobe needs as the years go by. It’s worth thinking about. Not a lot. You have other things to do with your time. Consider the question, find your answer, and then let it go.

Source : http://bit.ly/2sT98NF

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AIFW PREVIEW | KAVITA BHARTIA

AIFW PREVIEW | KAVITA BHARTIA

For her spring-summer 2016 showcase, designer Kavita Bhartia will be portraying subdued romanticism through her designs. The designer tells us, “The collection is inspired from timeless traditions and winsome architectural heritage wrapped up with romanticism.” She will be presenting floaty shapes with panelled skirts, voluminous circular skirts, pleated pants and jackets this season. There is a move towards the cooler and softer side of the colour spectrum; natural beige, tiffany blue, mint green and white highlighted with black (also a lot of sparkle) form the color palette.

An intense use of geometrics, architecture & paisley, a fresh take on Ikat, print lines with organza and textured drapes give the collection an elegant charm. Her innate passion for designing kept her motivated during the whole design process. As Kavita Bhartia explains, “During the whole process, from charting out a plan to making sketches to the final outfit, we constantly think of ways to improvise further.

Source : http://bit.ly/2tRFDJu

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PERSON OF INTEREST | NIDA MAHMOOD

PERSON OF INTEREST | NIDA MAHMOOD

Nida Mahmood’s sense of kitsch has been seen as “too bold”, “too challenging” and “too daring” by some. So we decided to open up the doors to the quirky world of kitsch once and for all. And guess who’s waiting to welcome you with open arms? Well, Nida, of course! And here’s what she has to say.

Source : http://bit.ly/2tWs6R1