How to choose the right SEO company ?

How to choose the right SEO company

Look for Pay for performance companies - Lot of companies these days have started charging the clients only when their website reaches a certain rank lets say top 30. The advantage with this approach is first you know they actually will work towards getting your site ranked or else they don't get paid. Secondly, you can get some free work done from them before they will actually charge you.

Keep track of your rankings yourself - If you don't see any change in rankings in 3 months then there is something wrong and you should check with your SEO company as to what's going on. Even if they are not charging you but you are losing time which in effect means losing business and eventually affects the bottom line.

Ask for monthly reporting - Always ask for monthly reports from your SEO company as to what your rankings are each month and keep on top of it. At the end of the day its your website and for the SEO company you might be just another client among several others. Plus the companies also pay more attention to clients who keep on top of things.

Choosing Small or Big Company- As far as I am concerned it doesn't matter as long as they are getting the work done in the right manner. I have seen some small companies doing great work since they are more dedicated than the red tape based big companies. Also, at the end of the day you can change the company based on the results.

No Contract - No contract company is ideal since you are not burdened by the 6 month or more contract and you might have to shell out money without seeing the actual results. With this type of company you know they are working for you or else they might lose you as there is no contract.

Pricing - Off course this is the most important thing. But then you get what you pay for. So its a catch 22 situation especially for small businesses who want to find the fine balance between money and services. But I would say anything between $200 - $400/month should be ideal for small businesses to invest in SEO.

Do I need SEO - Absolutely, since this is one thing that has a great return on investment(ROI). The only problem is time and it could be 6 months before you could even see it start to pay off. So unless you choose the right SEO company you might end up paying for something which never gave you any result.

After going through this dilemma for a few years myself I decided to open my own company payrankseo.com. Also, I wrote about my experience in a blog http://payrankseo.blogspot.com/2017/04/how-to-choose-seo-company.html
Do check them out and let me know your feedback. I am trying to improve my website.