Social Media Metrics / Social Media ROI

As your business gets more social-savvy, strengthen your metrics strategy. Here's how.

What?

Two formulae with the aim of determining user engagement with social media look to bring peripheral users into the equation.

 One of the great things about running a website, blog, or social media campaign is that there is an abundance of data and statistics to measure your performance. Hundreds of metrics are measured daily by social networks, your own host, and third parties whether you ask them to or not.

Last week the BBC’s Rory Cellan-Jones reported on a ‘virtual bagel’ experiment he conducted with Facebook.  The research was simple, set up a ‘virtual bagel’ company page and drive Facebook Likes with paid advertising on the network.  A novelty idea with the ‘virtual bagel’, the question is who would ‘like’ such a company?  Cellan-Jones was definitely testing the value of ‘paid’ advertising on Facebook and to a lesser extent the value of a Facebook ‘Like’.

Trying to get a handle on how to measure the effectiveness of your social media programs?  Boss asking about the ROI of your social media c

But don’t measure just for the sake of having metrics. Instead, measure your social activities so that you can learn what’s successful, what isn’t, and how you can improve.

Guest post written by Lux Narayan Lakshmanan (Lux) Narayan is CEO at Unmetric. Lux Narayan “With great power comes responsibility.” Though the French philosopher, Voltaire, and Uncle Ben from Spiderman have both spoken these words, this expression is especially true of social media. While we all acknowledge its power, we expect it to be [...]

Join Dr. Natalie Petouhoff for a 3-part mini series designed to help you prove how social media can affect the bottom line today - and how customer service c...

The burning question on everyone's social media-laden lips is,

It turns out that even the Twittersphere has rules of engagement and adhering to them could mean the difference between tremendous success and outright failure.

This post kicks off a series of articles, in which we’ll study essential social measurements and tactics. All over the world, companies are struggling to define social media success. As an industry, we’ve been social for years already. At first, lots of marketers dove into social, frankly, becau

A deep dive into the finances of social media.

Huge gains could potentially be made if companies embrace social technologies, but first they have to tackle issues around ROI.

Marketers across the globe are trying to answer the most important question about what they do – namely, can they quantify the value they provide to the business and show that the funds and resources invested in marketing, including social marketing, do indeed pay back?

Volvo, H&R Block, Campbell Soup and Nissan answer the golden question.

In the early years of social media marketing (just 6-8 years ago, really) several major media outlets chastised bloggers claiming they didn’t cite sources and do enough research to make sure the information was accurate. The social media crowd stood up and said that our audiences would control bad information by calling it out, complaining in comments, or simply not sharing the information with others. In essence, our audience would be the filter for bad information.

When speaking with many regional entrepreneurs, investors, and some larger brands, the topic of social media is often debated. A social media manager of…

Multi-touch attribution models: These aren?t your granddaddy?s conversion metrics. The standard way of measuring conversions is changing, as inbound market

How Do You Measure Social Media ROI? [INFOGRAPHIC]

Selling & Supporting Via Social Media Social Media can be used by more than the marketing team. Social is a key avenue for customer service and it is an important tool for sales representatives. Incorporating built-in customer support in your mobile apps can turn negative reviews and comments into positive ones, leading to happier customers and broader adoption. Patterns for Successful Collaboration Check out these 12 strategies for successful collaboration and dive into how to best det. Topic: Customer Experience

Bob Arnold is Associate Director of Digital Strategy at Kellogg. His responsibilities include co-creation of digital strategy for Kellogg brands, building digital marketing capability and leading large scale digital projects. Arnold is also a 10 year digital marketing vet from Procter & Gamble, where he led digital strategy for several Global Business [...]