Sarah Evans
A curated and crowdranked list on the best books about social media.
Socialnomics: How Social Media Transforms the Way We Live and Do Business [Erik Qualman] on Amazon.com. FREE super saver shipping on qualifying offers. Praise for Socialnomics It's obvious that Erik Qualman's passion is social media. —Dan Heath
Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web [Brian Solis, Ashton Kutcher] on Amazon.com. FREE super saver shipping on qualifying offers. The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing
UnMarketing: Stop Marketing. Start Engaging [Scott Stratten] on Amazon.com. FREE super saver shipping on qualifying offers. Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox
Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies [Charlene Li, Josh Bernoff] on Amazon.com. FREE super saver shipping on qualifying offers. Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs
The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social [Jay Baer, Amber Naslund] The social web has changed the way we do business forever.
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly [David Meerman Scott] on Amazon.com. FREE super saver shipping on qualifying offers. David Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) [Ann Handley, C. C. Chapman] on Amazon.com. FREE super saver shipping on qualifying offers. The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube
Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Que Biz-Tech) [Gini Dietrich, Geoff Livingston] on Amazon.com. FREE super saver shipping on qualifying offers. Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) [Dave Kerpen] on Amazon.com. FREE super saver shipping on qualifying offers. THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook
Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR [Brian Solis, Deirdre K. Breakenridge] on Amazon.com. FREE super saver shipping on qualifying offers. Forget the pitch : Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations
The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue [Shama Kabani, Chris Brogan] on Amazon.com. FREE super saver shipping on qualifying offers. Social media is a crucial tool for success in business today. People are already talking about your business using social media
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech) [Olivier Blanchard] on Amazon.com. FREE super saver shipping on qualifying offers. “Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in
By Lon Safko: The Social Media Bible: Tactics, Tools, and Strategies for Business Success Second (2nd) Edition [-Author-] on Amazon.com. FREE super saver shipping on qualifying offers.
No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing [Jason Falls, Erik Deckers] on Amazon.com. FREE super saver shipping on qualifying offers. The In-Your-Face, Results-Focused, No-“Kumbaya” Guide to Social Media for Business! Detailed techniques for increasing sales
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing [Lee Odden] on Amazon.com. FREE super saver shipping on qualifying offers. Attract, engage, and inspire your customers with an Optimize and Socialize content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance
Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy [Geoff Livingston] on Amazon.com. FREE super saver shipping on qualifying offers. Geoff Livingston returns with Welcome to the Fifth Estate, a refreshing, realistic look at citizen media. Now Is Gone was recognized as one of the first books depicting the social media revolution and its core concepts of participation and community. Grounded in years of award-winning campaign experience
Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever: Ric Dragon: Amazon.com: Kindle Store
Social Media Marketing Risk Management For Safety & Profit: How To Make More Money, Cut Costs & Mitigate Risks Now Before It's Too Late!: Anthony - Social Media Marketing Risk Management Specialist Colón: Amazon.com: Kindle Store
Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial,Practical Guide to Selling & Developing B2B Business on LinkedIn [Neal Schaffer] Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding
The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change [Jennifer Aaker, Andy Smith, Dan Ariely, Chip Heath, Carlye Adler] on Amazon.com. FREE super saver shipping on qualifying offers. < b > P r o v e n s t r a t e g i e s f o r h a r n e s s i n g t h e p o w e r o f s o c i a l m e d i a t o d r i v e s o c i a l c h a n g e < / b > < p > M a n y b o o k s t e a c h t h e m e c h a n i c s o f u s i n g F a c e b o o k
Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing [Mark Schaefer] on Amazon.com. FREE super saver shipping on qualifying offers. < p > < b > W e a r e o n t h e c u s p o f a m a r k e t i n g r e v o l u t i o n . < b r > A n d i t i s b e i n g l e d b y y o u . < / b > < / p > < p > & # 8 2 2 0 ; I n f l u e n c e i s t h e a b i l i t y t o c a u s e
Olivier Blanchard is a brand strategist with 15 years of B-to-B and B-to-C marketing management experience ranging from manufacturing and distribution to new media and consumer goods.
Small businesses often feel they are at a distinct disadvantage when competing against large enterprises and their massive budgets. They simply don’t have the finances, experience, and staff to compete on such a high level. This doesn’t have to be the case, though. There are a number of great online opportunities, tools, and strategies that make it possible for small businesses to stand up to, and compete with, the big guys.
Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships [Paul Gillin, Eric Schwartzman] on Amazon.com. FREE super saver shipping on qualifying offers. The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value
Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships [Katie Delahaye Paine] on Amazon.com. FREE super saver shipping on qualifying offers. In an online and social media world, measurement is the key to success If you can measure your key business relationships
