I just read Social Marketology by Ric Dragon, and I have to say, I love business books like this. It's intelligent and practical, written in a direct yet entertaining style, and delivers meaty ideas that you can put into practice...
In his new book, Social Marketology, author and web entrepreneur Ric Dragon deploys history, social theory and case studies to convince brands they need to take social media seriously. In this excerpt, Dragon unwraps the power of gifting.
From the moment I heard Ric Dragon was working on a book, I got excited. Ric is one of those disgusting people who seems to be smart about everything. He’s a musician, he’s a marketer, he’s a speaker, he’s a writer, he’s knowledgeable about architecture. Frankly, it’s just gross. But I knew that he’d be able to braid his talents and interests into a book that would stand out, and Social Marketology (not an affiliate link) does not disappoint.
Whether it's an inappropriate photograph of oneself taken in a locker room mirror or an off-the-cuff remark that goes viral, what you post on social networks can take on a life of its own. So when it comes to your company and its messaging, it's...
Improve your systematic approach to social marketing with these best practices from Ric Dragon and Awareness, Inc.
In his new book, Social Marketology, Ric Dragon, CEO of DragonSearch, recommends business leaders and marketing team leaders follow these eight tips to avoid ma
by Dave
on August 1, 2012 at 1:10 pm
in Blog, watch me Wednesday
As a student of sociology (that’s what my undergraduate degree was in), I welcomed the opportunity to review the newest book by Ric Dragon of DragonSearch, Social Marketology -- Improve Your Social Media Processes and Get Customers to Stay Forever.
I ran across this study released in July that said that about 80% of CEOs do not trust marketing. The root of the distrust comes from the perception that marketing is disconnected from ROI and that they are more focused on building brands on social media than getting and keeping profitable
I've known Ric for a while now. He's been a good friend and a wonderful supporter of my work over the years. He's well known in search and social marketing circles and he's also a respected software developer and entrepreneur. When he asked me for a quote to support his new book, Social Marketology ,
As we embark on the social journey through the digital bazaar, the line between brands, employees and customers continues to blur. Brands understand this is a time of uncertainty, and some have embraced change more quickly than others. The
3 Simple Steps to Community Management says Ric Dragon of Dragon Search Marketing as he joins Community Manager Hangout #cmgrhangout
Whether it's an inappropriate photograph of oneself taken in a locker room mirror or an off-the-cuff remark that goes viral, what you post on social networks can take on a life of its own. So when it comes to your company and its messaging, it's...
New book on using social media asks how does a brand become more of a person and become part of the conversation.
In Ric Dragon’s “Social Marketology”, he articulates that the bridge between social media and pleasing the CEO is in the measurement and analytical tools. Using these metrics, marketers can connect the dots between the social media campaign and the program’s profitability. Building a plan based on the analytical findings will help drive results and increase profitability.
I ran across this study released in July that said that about 80% of CEOs do not trust marketing . The root of the distrust comes from the perception that marketing is disconnected from ROI and that they are more focused on building brands on social media than getting and keeping profitable customers.
After spending several weeks with Ric Dragon’s new book, Social Marketology, I must confess I’m baffled. My apologies, dear Reader.
Market and business guru Ric Dragon has produced a very informative and practical manual for all of us who want to do business on the worldwide web. In a nutshell, you have to be totally sure in your mind that if you want to connect with customers online on a regular basis you must learn to cater to their needs through a consistently personal plan that builds on maintaining helpful relationships, ...
How does a brand become more of a person and become a part of the conversation? This is one of the first questions Ric Dragon asks in his book Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever. In order to answer it, Mr. Dragon attempts to examine and make sense of the patterns demonstrated by social media behaviors, identify the value added to an organization through their social media marketing and creating strategies that are flexible and customizable.. Topic: Customer Experience
Ric Dragon's latest book Social Marketology is a fairly complete game plan of how to successfully execute Online Marketing campaigns.
I’ve read a lot of books about social media marketing over the past few years. And, much like social media itself, I’ve seen the good, bad, and ugly reflected in the writing and presentation of these books. I think we get a little of all three in Ric Dragon’s Social Marketology: Improve Your Social Media [...]
I read a great book - Social Marketology - Improve Your Social Media Processes and Get Customers to Stay Forever. I liked the book even if I do not think we need more words in the English language. I also think great marketers should be great writers so should know how to use the words we have.
Social Marketology is an engaging, practical guidebook for businesses of all sizes who wish to use social media in advertising.
I think @RicDragon did it. Ric has unique insights grounded in marketing, process methodologies (such as Lean), Social Media and traditional web know-how. This is a process that is repeatable, improvable and documented in his new book, Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever.
Book review: Social Marketology provides the novice or veteran social media marketer a versatile framework that holds the fundamentals of social marketing.
Author of Social Marketology, speaker, CEO & co-founder of DragonSearch, poet, drummer, and painter.
