"Capitalism finds its enemies and makes them its best friends" - Johnson quoted in Seiler 1998:59
Brands and companies know the worth of identity and consumption through rock music. They latch on and adopt the same qualities these bands have that attract audiences. Somehow, Radiohead seems to slip through these grips. Of course, they are part of the money making machine, but there is still a part of them that continues to subvert the corporate side of the music industry.