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Podsumowanie Tygodnia 14.03-20.03.2017

Raport Fanpage Trends. Sotrender – lepsze decyzje w marketingu w social media. Analizy, badania, optymalizacja oraz dopasowane rekomendacje dla Facebooka, YouTube’a i Twittera.

'Ghost In The Shell' tried to start a meme. It went gloriously wrong.

Amidst a consistent outpouring of protest from those who have had it up to HERE with movies that whitewash characters of color—and also with crappy anime adaptations—the marketing campaign for Ghost in the Shell  is going full steam ahead.

A Porn Website Plans to Plow Snow in Boston for Free

When Boston plow truck drivers get to work clearing snow during tomorrow’s big storm, they’ll have some help—from Pornhub.

Top 100 Marketing Influencers 2017

Check out 2017’s most talked-about Influencers and learn more about the best tools, tips, and tricks that they use to keep their readers coming back for more.

This Bookstore's Clickbait Headlines on Facebook Are Actually the Plots of Classic Novels

That’s debatable. But a new contender in the discussion is Dallas bookstore The Wild Detectives, which is using what it wryly calls “Litbait” … to trick people into reading classic, copyright-free novels.

IEM w Katowicach odwiedziło 173 000 fanów [INFOGRAFIKA] -

Tegoroczna odsłona Intel Extreme Masters w Katowicach była największa w historii - oba weekendy odwiedziło 173 000 fanów!

Coca-Cola, Samsung i Discovery z najpopularniejszymi reklamami na YouTube w Polsce (wideo)

Najnowsze wiadomości dotyczące rynku reklamy w Polsce. Informacje z pierwszej ręki -

New Report Shows Facebook Native Video Significantly Outperforms Third Party Links

A new report has underlined the importance of Facebook native video over other video formats on the platform.

Global Consultancies Are Buying Up Agencies and Reshaping the Brand Marketing World

In the waning weeks of 2015, Mike Barrett, president of San Francisco agency Heat, and his partners, John Elder and Steve Stone, faced the biggest decision of their careers as they mulled acquisition options for the shop, which, true to its name, had grown to rank among the hottest independents in the business.

YouTube launches Uptime, an experimental app for watching videos with friends

Looking to turn watching YouTube videos into a more social experience, a team from Google's internal incubator, Area 120, has launched Uptime, an app that..

HBO Built Fun, Intricate Escape Rooms at SXSW for Veep, Silicon Valley and Game of Thrones

If there’s one thing HBO does well, it’s creating an environment that’s rich in detail on your television screen. At South by Southwest this year, the network is giving attendees a real treat—HBO: The Escape, an activation that turned the famous sets of Veep, Silicon Valley and Game of Thrones into intricate escape rooms.

Facebook Announces More Flexibility And Monetisation Control In Instant Articles

In response to ongoing conversations with publishers, Facebook has announced updates to its Instant Articles for more flexibility and monetisation control.

Kiedy grafik sprzedaje auto, czyli ogłoszenie motoryzacyjne, jakiego jeszcze nie widzieliście

Jak sprawić, aby twoje ogłoszenie wyróżniło się spośród wielu innych? Na przykład tak, jak zrobiła to krakowska graficzka.

Research Suggests That up to 48 Million Twitter Accounts are Bots

​A new research report has found that up to 15% of active Twitter accounts are bots.

Whisper launches new tool to automate article creation from its user-generated content

After months spent watching other anonymous messaging and sharing apps come and go, Whisper is coming back to the market with a new product, a massive readership and a reinvigorated approach to sharing its content.

50 Years Later, Heinz Approves Don Draper's 'Pass the Heinz' Ads and Is Actually Running Them

Fifty years ago, in the fictional world of Mad Men, Don Draper pitched a daring ad campaign to Heinz execs, for the brand’s ketchup, that proposed not showing the product at all. Instead, the ads would show close-ups of foods that go great with ketchup—french fries, a cheeseburger, a slice of steak—but without any ketchup in sight.

Startuje Microsoft Teams - prawdopodobnie największy rywal dla Slacka

Podczas specjalnego wydarzenia transmitowanego na żywo, na scenie zobaczyliśmy między innymi Kirka Koenigsbauera, wiceprezesa Microsoft Office. We wstępie wspomniał o tym, że do tej pory aż 50 tysięcy organizacji używało Microsoft Teams w okresie próbnym, który trwał od listopada zeszłego roku. W tym czasie firmie udało się wdrożyć ponad 100 nowości, które są już dostępne w usłudze. Teams porównywane są do rzeczywistej, fizycznej przestrzeni do pracy, dlatego swoje 5 minut miał szef WeWork – najszybciej rozwijającej się marki przestrzeni do co-worku. Ostatnio otwarte biura położone są m. in. w Szanghaju, Bostonie i Nowym Jorku.

LinkedIn Adds Photo Editing Tools and Filters for Profile Images [Infographic]

LinkedIn has added new photo editing and filter tools to help improve your profile photos. 

This Grocery Store's Sweet Love Story Is a Lot More Than Boy Meets Girl

In “#lamourlamour,” French grocery store Intermarché spins out a wordless three-minute yarn about a guy who, while in line with friends at a checkout counter, falls hopelessly in love with the cashier.

Pernod-Ricard used weather data to target drinkers during the East Coast blizzard - Digiday

As shoppers were rushing grocery stores up and down the East Coast in anticipation of winter storm Stella on Tuesday, Pernod Ricard was busy giving them not-so-subtle reminders to also stock up on hooch.

YouTube Says Goodbye To Annotations Editor

by George Carey-Simos •
March 20, 2017 •
Breaking News, Youtube •
Comments Off on YouTube Says Goodbye To Annotations Editor •

On St. Patrick's Day, Jameson Is Serving Up Innovative Ads Via Twitter, Snapchat and Uber

Alcohol marketers such as Jameson and Bud Light are all over digital on St. Patrick’s Day, trying to be as innovative as possible on this Hibernian version of Mardi Gras. In fact, Jameson is having one of the more interesting whiskey marketing weeks in the history of interactive media.

Facebook and Twitter Trying Out New Looks for Tweets/Comments

Both Twitter and Facebook are trying out a couple of minor presentation tweaks in their apps.