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If you are running a small business and you have only web presence, then it is not good for your business. As, now most of the people spend more time on mobile apps, so having a mobile application for your business can help to boost your sale.
The online community has witnessed a revolution of sorts with an almost universal adoption of smart phones and a rise in the number of devices/phone users. To understand some of the trends that predict the future of mobile apps for business, it is necessary to look at some statistics. According to Gartner over 268 billion mobile downloads in 2017 are slated to create an income of $77 billion in 2017. The estimated global mobile app revenue was $45 billion in 2015, $58 billion in 2016, and a predicted $77 billion in 2017. The statistics also show that users in the age group of 18 to 24 years of age use more mobile apps than any other group. They are followed closely by 25 to 34 years, 35 to 44 years, 45 to 54 years, and then over 55 years, respectively. The research indicates that businesses which use mobile applications will target the middle generation more than the younger and older generations.
The advantages of mobile apps for customers include higher revenue, better ad targeting and customer outreach; for employees, it means more efficiency.
Last year I wrote an article on “How to Build Your First Mobile App in 12 Steps,” which to date remains one of the most read articles on AllBusiness Experts.
Mobile apps have a tremendous potential for growing small businesses. Here is why you should have a mobile app for your business.
Wondering if your small business needs a mobile app? Check out our four reasons why you can and should have a mobile app.
Apps are no longer a “branding exercise”, the benefits are undeniable which is why small businesses must develop mobile apps to stay competitive.
Smartphone apps have become too important a marketing tool for small business owners to do without.
